Days of Future Past 'Days Of Future Past' BOX-OFFICE worldwide prediction - Part 3

[Serpico Jones]

I'm not sure what else Fox could have done, I thought the marketing was brilliant in the weeks leading up to the release. The final two trailers, especially the last one, were awesome.

 

[josh8]

Oh god, that's like setting off the Bat signal around here...

LOL yeah don't bring that up again. I think everyone is set on their opinion of that and no one's changing their minds.

 

[SuperT]

Also, the print campaign was basically non-existent.

While true, print has now turned into such a small portion of a marketing campaign it's insignificant. Most large brands aren't wasting time on print anymore because no one really buys magazines, newspapers etc.

Social, digital and interactive coupled with events and public relations tactics are where it's at right now. I'm not going to hold the lack of print against them.

 

[BMM]

Oh god, that's like setting off the Bat signal around here...

Haha. I thought about that, but those people can feel free to click on this link and this link, and tell us which one is ahead and which one needs to make an additional $8+ million just to make up for that 30 second spot.

 

[josh8]

While true, print has now turned into such a small portion of a marketing campaign it's insignificant. Most large brands aren't wasting time on print anymore because no one really buys magazines, newspapers etc.

Social, digital and interactive coupled with events and public relations tactics are where it's at right now. I'm not going to hold the lack of print against them.

Agreed, but it's fun to see... while on the internet LOL.

Also, in my head I included posters as print media, but I'm not sure where to put that. The posters for X-Men movies are always abysmal so it wasn't a surprise, but one day I would love to see a great one.

 

[Blackout]

X-Men: Days of Future Past Fox $1,033,521 -69% from Sunday, -41.5% from last Monday

Total: $207,290,131

 

[I SEE SPIDEY]

BoxOffice ‏@BoxOffice 30s
X-MEN: DAYS OF FUTURE PAST took in $1.03M on Monday. Domestic total now stands at $207.29M. #XMEN #DOFP

-41% from last Monday.

That's about where I thought Monday would be.

 

[SuperT]

I think the biggest thing they need to look at is: Why do the X-Men movies seem to have absolutely no legs in comparison to other franchises and how, if at all, they can change it.

Think one thing is possibly moving away from the Memorial Day weekend releases and looking at releasing the movie during timeframes with less competition. The Winter Soldier was a great example of this, it has basically all of April to dominate and it did.

 

[HIA]

Absurd logic aside, Fox will have to settle for Days of Future Past being its 7th highest domestic grossing film.

absurd to you. Any studio spending their second highest budget on a certain movie would expect a boxoffice according to that level, not just a lower bo than many of their old movies (any genre).
but its absurd to you, ok, lol.

 

[JKKS085]

So DOFP beat Spidey in the states, China and now the U.K.

It beat TASM2 in France as well, and by a very solid margin, which is unprecedented for the franchise as well. I don't think there will be a lot of territories left in the end where Spidey beat X-Men this year.

 

[SuperT]

absurd to you. Any studio spending their second highest budget on a certain movie would expect a boxoffice according to that level, not just a lower bo than many of their old movies (any genre).
but its absurd to you, ok, lol.

But you're missing the fact that there has NEVER been an X-Men movie that crossed the $500M box office number, heck none of them even past $470M.

Fox knows this and if they still thought throwing a lot of movie into this movie was suddenly going to make it a crap ton of movie, on par with Marvel Studios, well then they need to hire some new execs. You don't go from a franchise never crossing $470M worldwide to one making $700-800M+ in one film.

That's insane.

 

[JP]

Another great weekday hold.

 

[I SEE SPIDEY]

It beat TASM2 in France as well, and by a very solid margin, which is unprecedented for the franchise as well. I don't think there will be a lot of territories left where Spidey beat X-Men this year.

France as well? I did not know that. If it weren't for the World Cup it would pass whatever Spidey is going to end with internationally. It really is doing great overseas, really, really great growth.

These numbers are way more encouraging than Spidey's because it's not just slightly passing it's predecessor's overseas total based on one expanding market.

 

[BMM]

absurd to you. Any studio spending their second highest budget on a certain movie would expect a boxoffice according to that level, not just a lower bo than many of their old movies (any genre).
but its absurd to you, ok, lol.

Sorry, absurd to anyone who can appreciate any kind of context whatsoever.

 

[I SEE SPIDEY]

The studio did not expect over 2 billion HIA, you can keep insinuating that until the cows come home but it's not true that the studio expected to go from 350mil worldwide to something nearing Avatar numbers. I agree that the domestic numbers are lower than expected but lets not go off into fantasy land.

 

[JP]

absurd to you. Any studio spending their second highest budget on a certain movie would expect a boxoffice according to that level, not just a lower bo than many of their old movies (any genre).
but its absurd to you, ok, lol.

This is not any sort of fact.

 

[Pfeiffer-Pfan]

I'm sorry, but I think that the seventh X-Men movie gliding past $200 million in this current climate is pretty impressive.

Only The Lego Movie and Captain America: The Winter Soldier outranks it domestically at the moment.

Yes, FOX should have controlled the budget better, but all things said this is a fantastic success and return to form for the franchise.

 

[Sun_Down]

Please point to the part of my post where I said Fox stinks? Oh you can't because I never said that. I said the marketing was problematic and that the film should have opened with more. You disagree with my assessments to such a degree that you are trying to turn this into some pathetic fanboy war.

I'm sure you are going to accuse me of saying the film bombed and continue to ignore all of the good things I have said about it's box office numbers.

The problem is you are simplifying a complicated issue down to an X causes Y correlation: "bad" marketing caused "bad" domestic BO.

You say "the marketing wasn't up to snuff" as if it is some objective, verifiable fact, when it is wholly subjective. What is your measure, the BO figures? That's circular logic: "The marketing caused the film not to hit $250m, and I know this because the film did not reach $250m."

And $250m is kind of a lofty goal, no? Especially for a franchise that has been more steady than spectacular at the BO. So I don't buy that missing that mark reveals any sort if failure on Fox's part. There are scores of confounding variables leading to that BO number: bad memories of past X-films, FC didn't blow anyone away, superhero/blockbuster fatigue, other movies coming out, etc. But the biggest reason may simply be that this is the audience for X-Men films and it's smaller than some other franchises. It's a broody, adult property that may simply not ever make the huge BO splash you want.

 

[I SEE SPIDEY]

I think the opening weekend was disappointing and the final total will be and you don't. Fine. You think that 250mil was too much to ask for, fine that's your opinion. Fox better be careful with that spending then or they are going to be in the same place Sony is in with the Spider-Man franchise.

 

[LoganGambit87]

anyone expecting like 350 domestically is out of their mind

the x men brand has been soured on by fans since 2006's the last stand fox and the x men brand have been slowly getting the fans goodwill back with wolverine,first class,and now dofp

it takes time to get back to a post x1/x2 excitement and they have done it

 

[I SEE SPIDEY]

I think only one poster expected 350 plus mil to be fair.

And please correct me if I'm wrong on that. Comparing X-Men to Avatar makes me think things and if I am wrong about that then I will apologize for my assumptions.

 

[Tehmeh]

About 1 million per weekday is a cool pace though. If wednesday (isn't that usually the weakest day along with monday) doesn't drop much, DOFP can really crawl pretty far.

 

[JKKS085]

France as well? I did not know that. If it weren't for the World Cup it would pass whatever Spidey is going to end with internationally. It really is doing great overseas, really, really great growth.

These numbers are way more encouraging than Spidey's because it's not just slightly passing it's predecessor's overseas total based on one expanding market.

Yes, it's already the highest grossing X-Men film ever here and the movie is still on pace to outgross X-Men The Last Stand in tickets sold (it should be there same time next week).

So yes it's not some kind of artificial growth. This time it's not 3D premiums or inflation or Imax or whatever but the actual attendance of the franchise growing. Which is really encouraging indeed.

Even in the US you may find the numbers a bit dissapointing but there's no deniying that they are showing a significant increase from the last 3 films in the franchise which is encouraging as well (and the reported budget is not outrageous either), and given that these are not isolated examples, I think it really puts Apocalypse on the right track (unlike TASM3 for instance).

Depending on how the next film will turn out, I think the studio would have solid foundations to hope for its first 1B X-Men film (or close enough to that milestone at least).

 

[I SEE SPIDEY]

Yes, it's already the highest grossing X-Men film ever here and the movie is still on pace to outgross X-Men The Last Stand in tickets sold (it should be there same time next week).

So yes it's not some kind of artificial growth. This time it's not 3D premiums or inflation or Imax or whatever but the actual attendance of the franchise growing. Which is really encouraging indeed.

And given that is not an isolated example, even in the US you may find the numbers a bit dissapointing but there's no deniying that they are showing a significant increase from the last 3 films in the franchise which is encouraging as well (and the reported budget is not outrageous either), I think it really puts Apocalypse on the right track.

Depending on how the next film will turn out, I think the studio would have solid foundations to hope for its first 1B X-Men film.

I don't disagree with your post. I do think that the film selling more tickets and grossing more than the last few films is encouraging.

If the follow up is well done I do see more growth in the franchise's future.

 

[Sun_Down]

I think the opening weekend was disappointing and the final total will be and you don't. Fine. You think that 250mil was too much to ask for, fine that's your opinion. Fox better be careful with that spending then or they are going to be in the same place Sony is in with the Spider-Man franchise.

Fair enough. Different expectations.

I don't get the Sony remark, though. Studio profits are a black box, but isn't it safe to say that DOFP has already turned a profit, or close to it?