Days of Future Past 'Days Of Future Past' BOX-OFFICE worldwide prediction - Part 3

[danoyse]

Yeah, I can see how all that talk about box office results in my post might have seemed out of place in the box office thread.

Getting uptight and silly about using the "a lock" is a little bit of an overreaction, no? Considering that's a common phrase in a box office thread?

 

[BMM]

yeah. If Dofp is Fox second most expensive movie behind Avatar, one would say it should be one of the highest Fox movies domestically, like top 5 or so. But its not

Absurd logic aside, Fox will have to settle for Days of Future Past being its 7th highest domestic grossing film.

 

[I SEE SPIDEY]

Fox only has themselves to blame for DOFP not hitting 250+mil here in the states. It is a good film with excellent reviews, the quality did not hinder it but the marketing did.

The marketing was not up to snuff, period. People who complained about the marketing were seen as whiners who just wanted all the info right now and many complainers were just whiners but others rightfully found the marketing campaign lacking. The film was never going to have great legs so a bigger opening was a must. Fox should really re-evaluate how they are marketing their films.

 

[JP]

Couldn't disagree more, but ah well.

 

[danoyse]

I love the mood swings this thread has...

 

[Erzengel]

And most of those movies, Fox only distributed them.

 

[I SEE SPIDEY]

Couldn't disagree more, but ah well.

You think the marketing was perfectly executed?

 

[SuperT]

Fox only has themselves to blame for DOFP not hitting 250+mil here in the states. It is a good film with excellent reviews, the quality did not hinder it but the marketing did.

The marketing was not up to snuff, period. People who complained about the marketing were seen as whiners who just wanted all the info right now and many complainers were just whiners but others rightfully found the marketing campaign lacking. The film was never going to have great legs so a bigger opening was a must. Fox should really re-evaluate how they are marketing their films.

The marketing for DOFP was definitely better than the rest of the X-Men movies, but I do agree with your assessment. I feel like the entire campaign could have been a little bit more sharp and cohesive.

There were some things they definitely got right and hit out of the park - Trask Industries, Bent Bullet and the 25 Moments viral sites were all very impressive. I feel there could have been more with them though, like what WB did with The Dark Knight & Rises - a little bit more interactive.

Their social media interactions were great as well. Very engaging posts and created a ton of shareable content across the three major platforms. Also, the worldwide X-perience tour was top notch and probably one of my favorite parts of the campaign - really great idea to spread the stars out and make it feel like a global franchise rather than just a US one.

Some of the other things were not so great - those Carls. Jr. commercial, ick. I understand they were just silly little commercials but man were they stupid. The Empire Magazine cover releases were probably a great idea in the brainstorming phase but the execution could have been better. It didn't really lead to anything.

 

[JP]

You think the marketing was perfectly executed?

"Perfect" is subjective. I found it to be the best marketing campaign out of 7 movies.

 

[The Endless]

I agree with I SEE SPIDEY. The marketing wasn't great. The trailers were quite weak. And i didn't notice the actors that busy on the talk show rounds. You'd think the likes of Jackman and Lawrence would be on every single talk show in every single country promoting the hell out of this thing.

 

[MarvelU]

The marketing was better than First Class at least, but I hope they try to do better and all out for Apocalypse. Coming off of Days of Future Past at least FOX has some momentum with the critical acclaim of DOFP going into Apocalypse.

 

[I SEE SPIDEY]

"Perfect" is subjective. I found it to be the best marketing campaign out of 7 movies.

And yet with 8 years of inflation and 3D it still didn't open as well as Fast and Furious 6 last year. It had an inflated Sunday and it still couldn't match Winter Soldier's opening weekend.

 

[JP]

Ok?

 

[Rike]

The trailers were quite weak.

 

[Sun_Down]

Yeah, JP! It didn't beat Cap 2 so...uh, FOX stinks!

Haters gonna hate, I guess.

 

[Farren]

I thought the marketing domestically was fine. Way better than what The Wolverine got.

People just liked Cap2 more. And Marvel has a lot of goodwill and momentum right now. (And in all honesty I personally thought Cap2 was a better film and I'm glad it's going to beat DoFP domestically).

No big deal.

 

[I SEE SPIDEY]

Yeah, JP! It didn't beat Cap 2 so...uh, FOX stinks!

Haters gonna hate, I guess.

Please point to the part of my post where I said Fox stinks? Oh you can't because I never said that. I said the marketing was problematic and that the film should have opened with more. You disagree with my assessments to such a degree that you are trying to turn this into some pathetic fanboy war.

I'm sure you are going to accuse me of saying the film bombed and continue to ignore all of the good things I have said about it's box office numbers.

 

[Blackout]

And yet with 8 years of inflation and 3D it still didn't open as well as Fast and Furious 6 last year. It had an inflated Sunday and it still couldn't match Winter Soldier's opening weekend.

The inflated Sunday made for a "deflated" Saturday because Monday was a holiday, if that makes sense. Still, I would think that Cap 2 is coming off much bigger movies than X-Men so it makes sense it would open bigger. The fact that it is also a good film also helped that.

Marketing wise, I'm not sure of how it was in the U.S, but T.V spots here in my country were everywhere.

 

[danoyse]

Yeah, JP! It didn't beat Cap 2 so...uh, FOX stinks!

Haters gonna hate, I guess.

There aren't any haters here. Settle down, please.

 

[Avalanche]

http://www.theguardian.com/film/filmblog/2014/jun/17/uk-box-office-22-jump-street-world-cup

DoFP becomes the first X-Men film in the UK to gross more than a Spiderman film. That might be partly due to ASM2s relatively weak performance compared to the rest of the franchise, but still.

 

[I SEE SPIDEY]

So DOFP beat Spidey in the states, China and now the U.K.

 

[Blackout]

BoxOffice ‏@BoxOffice 30s
X-MEN: DAYS OF FUTURE PAST took in $1.03M on Monday. Domestic total now stands at $207.29M. #XMEN #DOFP

-41% from last Monday.

 

[BMM]

I'm sure you are going to accuse me of saying the film bombed and continue to ignore all of the good things I have said about it's box office numbers.

No, but rather than blaming Days of Future Past's performance on a mediocre opening weekend, due to a mediocre marketing campaign, and calling it a day, I am curious to hear about other marketing strategies people think Fox should have taken, especially in light of the performances of other similarly targeted films this year. For instance, Captain America, Spider-Man, Godzilla, and X-Men all had wildly different marketing campaigns, and yet ALL opened within $5 million of each other. So what's the suggestion? A strong first trailer? A Super Bowl spot? Less time between trailers? A marketing campaign surrounded by mystery? A non-stop action marketing blitz? Because all of these films tried these different strategies, and it didn't do squat to differentiate their opening weekends enough to push a film like Days of Future Past toward the $250+ million domestic mark you're talking about.

 

[josh8]

And yet with 8 years of inflation and 3D it still didn't open as well as Fast and Furious 6 last year. It had an inflated Sunday and it still couldn't match Winter Soldier's opening weekend.

That's a pretty simplified and narrow view of what actually happened. These franchises have so much built-in history. It's a really weak argument to just say, "oh if the marketing was so good, why didn't it beat this movie??" and other such reasonings.

And this is coming from someone who thought the marketing was far from perfect. SuperT hit all the positive points regarding the marketing. My problem was with the strategy. I was absolutely fine with the slow rollout to total media blitz... I was just waiting for FOX to realize they were sitting on a goldmine of a cast of characters and was waiting for that to be hammered into our collective brains. Also, the print campaign was basically non-existent.

 

[danoyse]

A Super Bowl spot?

Oh god, that's like setting off the Bat signal around here...