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On one hand, what else can they really say, but it's low-key hilarious how all of these apologies are following the same format. Maybe there's a template somewhere that they just cut and paste.
Step 1: Post apology.
"It's come to my attention that my prior words/actions have hurt a lot of people for that I'm deeply sorry. I sincerely apologize that my words/actions have been misunderstood as that was not my intention. I only meant to be more positive. As a white (non black) person, I acknowledge my privilege and I know that I still have a lot to learn. I promise to do better in the future, be more informed and be a better ally. I stand with you. #blacklivesmatter

"
Step 2: Reblog/Retweet posts/tweets/stories about the rallies and/or racism awareness.
Step 1: Post apology.
"It's come to my attention that my prior words/actions have hurt a lot of people for that I'm deeply sorry. I sincerely apologize that my words/actions have been misunderstood as that was not my intention. I only meant to be more positive. As a white (non black) person, I acknowledge my privilege and I know that I still have a lot to learn. I promise to do better in the future, be more informed and be a better ally. I stand with you. #blacklivesmatter


"Step 2: Reblog/Retweet posts/tweets/stories about the rallies and/or racism awareness.




Most of all, I like his no BS attitude. Obviously, I don't know him personally, but everything I've heard from him says he's a really smart, grounded dude who doesn't pull any punches on anyone. Maybe the coach should have said "There's no racism in the NFL, we want to make money and throw all of them out when they're done."