Amazing this topic has gone on this long and I haven't commented. A quick checklist about what I hate about the comics company that, deep down, I do love.
- Bendis.
- The fact that the editors appear to often trust line-wide events that carry ripple effects into every single book to writers who care more about stories than the characters in them, or about the superhero genre as a whole. I.E. Bendis, Millar.
- That they have on of the greatest and most well known superheroes ever created in Spider-Man and the powers-that-be have continued a near 20+ year practice of refusing to allow this character to mature past the Silver Age, to maintain any long term relationship with any woman who isn't his wrinkly aunt, and for wasting one of the few genuine gold-mine ideas that JMS inserted, working at Midtown High, to create new supporting characters. ONE MORE DAY was simply the latest turd in the mile long ****-rope of this practice. It was made even ****ier by Joe Q, with a straight face, telling us the Parker marriage in the 80's was a soulless stunt while simultaneously using ham-fisted narratives and more than one retcon mini-series to produce and invent a love between Ororo and T'Challa that never existed before in, let's call a spade a spade, a desperate appeal to black people. Not THAT's a shameless stunt.
- That Joe Q is just as much of a fan-baiting, ignorant, idiot-savant as Dan DiDio, but is able to prevail over Dan without even trying, therefore giving Marvel no urgency to be better. When it is better, it is due to writers and their desire, not editorial mandate.
- That the X-Men in some way or another have been the same bleak downer mess since the end of the 90's, and especially since the end of Morrison's run, a run that was itself a mess but at least had ideas that were worth exploring, rather than pigeon-holing.
- That Brian K. Vaughan sold more copies of a generic Wolverine story than he did for an excellent Dr. Strange story.
- That every single time in recent memory Marvel's promotion machine has selected some random launch title or ongoing title to pimp and sell via inserts inside every comic, it is ALWAYS some launch or ongoing that doesn't deserve it. To Marvel, it is a proper investment to pimp HOWLING COMMANDOS and MOON KNIGHT #20 than it was to promote, say, AGENTS OF ATLAS, RUNAWAYS, THE THING, THE ORDER, etc.
- That Joe Q has championed, for the modern age, the editorial practice of lying to a fan's face for a quick buck while simultaneously ripping into fans for their devotion and setting up no illusions about a "bullpen" or wanting to be a fan's chum. All the extra-honest "it's a business" trappings with a spoon-full of jackass to make it go down.
- That some great books telling great stories, even for crossover tie-in's, won't matter one whit to the event at large.
- That writers who DO care about characters and superhero comics and continuity as much as they do their stories will NEVER pen an event. EVER.
- That the one event that Brubaker managed to write was a piece of god damned ****. Granted, he wouldn't be the only writer who is solid on most books and then hits the skids on the X-Universe.
- The fact that anything Bendis writes is instantly canonized and supported line wide, or has to be given extreme effort by other writers to "explain away", whether it is a major plot of his or a minor detail. Yet if another writer does likewise, Bendis is free to dismiss it, and the editors just count their paychecks.
- That no one gave a damn about 'Ringo's last Marvel work, SPIDER-MAN & THE FANTASTIC FOUR, until after he suddenly died. And why? Because it, written by another under-appreciated talent, Jeff Parker, had everything modern Marvel comics avoid; characters acting appropriately, and an upbeat theme.
- That one is pressured into buying events that they know are going to ****, whether at the beginning, middle, or end, just to make sense of the books they DO read and enjoy.
- That NEW AVENGERS is the best selling ongoing in the industry. So many other infinitely better comics from Marvel, DC, and Image, and THIS outsells them all on a regular basis.
- That Marvel puts more effort into finding new ways for heroes to mistrust, hate, and fight each other than they ever do with any real villain; and when they do with a villain, they claim there is a middle ground to be debated to sow more mistrust. Seriously!? People on Marvel Earth are going to AGREE with the Skrulls taking over in upcoming FRONTLINE and other comics!? ARE YOU ****ING HIGH!? Marvel & Bendis give us an alien invasion storyline and they can't even get THAT to unify characters. That sort of story is SO a point of unification that nearly every modern team cartoon has used it to solidify their intro.
- That Marvel cares more about destroying genuine, built-for-decades character relationships than they do about creating new ones, hence why whenever a new one is made, they go with the impatient methods of retcon or ham-fisted storytelling.
- That Marvel's animated DTV division are full of hacks who are slaves to networks even when no network is there to be enslaved to.
- Gimmick line-wide covers. First Zombies, now Skrulls, and coming up, Monkeys (as if DC hasn't been doing that for decades). Seriously, these covers are never as clever as anyone thinks and all get overdone and overused fast.