It will be Batmania all over again next year. It will be crazy! I also like the theory ome one on the boards has mentioned before that 'Batman Begins' is the marketing for 'The Dark Knight' in a way. Like Begins was a way of saying "look, we can make an awesome Batman movie" and TDK is going to say "You thought that was good? This is going to blow you away." So I wouldn't worry just yet about the general public. Most of them pick a movie they want to see that day, It's only us who get excited about a movie 10 years prior.