There is a lot of squeakery and geekery on this website, but I am going to break down some numbers for you to show you why Man of Steel is a shattering (I said it) success.
I peg it at maybe $295 mil Dom, and $390 mil OS. That puts it at about $685 mil WW.
First of all, this is the highest grossing total WW for a superhero movie startup since Spider Man eleven years ago and TASM last year. Some would argue that TASM is the coninuation of an earlier trilogy, but that is niether here nor there. The point is that it is good company to be in.
In fact, while TASM topped MOS overseas, MOS topped TASM by quite a bit in the domestic BO (even though there has actually been ticket price DEFLATION domestically since the summer of 2012.)
I saw MOS twice and loved it. Best superhero movie ever IMO, at least as far as action goes. However, it is obvious at this point it will not pull close to $750 Mil in WW BO, and probably won't pull $700 mil. Doesn't matter. It is still a huge success, and a big time franchise for the next 6 or more years. Here is a breakdown of why:
MOS was one of the most successful marketing campaigns ever. The brand was so strong that the movie actually made $20 mil before it sold a ticket. It sold $170 mil in product placement and had a marketing budget of $150 mil. That gives it $20 mil in the can before even a Wal-Mart ticket was sold. That is the Superman brand. No other superhero could do that, and none ever has. This movie paid for its own marketing budget, which is unheard of.
Man of steel is almost a lock to sell $680 mil by the end of its run. The studio(s) take 55% of that, which would be $374 mil. Add to that the net of $20 mil from marketing, and you have $394 mil. Subtract from that the amount of $225 mil for production and pre-production and you have $159 mil net.
That's pure profit. That means everything from here on out, whether it be DVD sales, pay per views, Blue Ray, Cable rights, Broadcast rights, etc., is all just gravy. Everything from now on is just gravy. By the time it is all said and done, this movie will make well over $250 mil net for WB, and probably waaaaay more.
For perspective, let's compare it to the most recent reboot of TASM which is a fairly comparable superhero tentpole blockbuster. TASM did more wordlwide box office by a good margin but less domestic, and totaled out at about $752 mil. TASM's studio pulled 55% of sales, which was $413,600,000.00. Subtract from that the production budget of $230 mil, and you get $183,600,000.00.
For a second, it appears TASM made more money, but now you have to look at the marketing. TASM probably did $50 mil in product placement, and had a marketing expense of $80 mil to $100 mil. (These numbers are from the reference material known as my a$$, but it is pretty consistent with your average summer tent pole). This mean that TASM DROPPED at least $30 mil on marketing (I love spider man, but his logo is not the second most recognized symbol on earth...ya gotta love that Superman brand). Therefore, the net profit (before DVD,Blue Ray and PPV) is less than MOS at $153,600,000.00.
Therefore, MOS is a tiny bit more successful if it stops at 680 mil because it is the biggest brand in the world that is not a religion.
TASM is getting some sequels that are already planned. Why? Because it was a great reboot that made three quarters of a billion dollars and was a shattering (I said it) success. Now, if TASM gets a few sequels, what do you think MOS will do since it actually netted more money?
The moral of story: who the hell cares if it makes $300 mil domestic and $400 OS? It has already done what fans wanted: made a steamrolling franchise, resurrected the movie brand and reinforced the character brand. Stop crying about $290 mil v. $300 mil. It's already a winner.
My two cents.