According to sources, “Man of Steel” is on track for a potential $100 million debut at the U.S. box office.
Early buzz on the film has been strong and Warner Bros. is doing anything and everything within its marketing power to promote the superhero blockbuster (no offense, Carl’s Jr.).
WB executives project the film will earn north of $300 million domestically — possibly more — with word of mouth only strengthening the film’s worldwide potential.
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“Iron Man 3″ remains the highest-grossing film of the summer with nearly $1.2 billion globally and $387 million domestically, so WB and DC Comics’ caped crusader has quite a ways to go if he wants to compete with Disney and Marvel’s Tony Stark.
Still, box office observers are suggesting long summer legs for the $175 million tentpole, which WB will stagger overseas through the end of June .
“It’s very good,” one rival exec admits.
