Flint Marko
Bring me Thanos 🦉
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I'm not looking to start a flame war since I like almost all of the MCU films (except for you Thor 2, IM2, and Avengers 2...huh something with the 2s?) But since you asked...
I can say that at least the Bryan Singer and Matthew Vaughn X-Men films (which is admittedly 4 out of 7 so far) are just handled with a lot more grace and ambition than most MCU films. There are exceptions to this rule like The Winter Soldier, but by and large, Marvel does not treat its material with as much dramatic aspirations as Singer or Vaughn does, nor do they really risk leaving the formula sheet as much (though neither studio has exactly made a Dark Knight either).
By this I mean that First Class felt way more like it was part of its '60s period with a real passion by Vaughn for that decade's Bondmania (which would carry over into Kingsman) than TFA felt like a movie set during World War II. Days of Future Past's robotic menace was incredibly daunting and threatening to the protagonists whereas Ultron felt like a Saturday morning cartoon show.
So for some, that is enough reason to welcome variety from a studio that doesn't mind letting it's "boy scout" (Xavier in this case) shoot up metaphorical heroin in the shadow of the Vietnam War. It just takes chances, which makes for more satisfying filmmaking and storytelling if not comic book fidelity.
In other words: it's different. Why not have both?
I think you bring up a lot of good points, but it's important to remember that we are talking about four films out of their eleven Marvel movies so far. The rest have ranged from marginal (The Wolverine) to some of the worst in the genre (pretty much every other one). That isn't exactly a track record to be proud of, they would receive a failing grade if we took every movie they've made into account.
If we're going to compare them to the MCU (without starting a flame war like you said, no one wants that), I'm of the opinion that Marvel has never made a movie that approaches the levels of FF, Daredevil, Elektra, X-men Origins, etc. They are far more consistent in quality; if you like one of their movies, there's a decent chance you'll find a lot to like in their other movies.
Fox does offer variety, which is a key strength as you point out, but with their filmography littered with failures, it is interesting how they have their own passionate fanbase willing to defend any move they make. Just look in the FF section for examples of what I'm talking about.
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