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Yea remember when they pulled inhumans from the schedule? Negative PR is Negative PR. No company wants bad press.
How did that PR actually "hurt" them? All their films have been massive successes since that announcement. So who cares if for like a day people were unhappy about Inhumans? Marvel just wants to keep their focus on Endgame entirely. That's why we don't have a concrete phase 4. Not to avoid bad PR in case things change.