It's almost over though, or in least in its final stages, the other major shonens seem to have more time though, Bleach is on its final arc too but it goes through a really slow pace, so it can go on for 5 or more years, One Piece has 10 years more ahead of it, it's only half way through and it's older than Naruto, so Japan has more years for OP to break even more records.
The other 2 major Shonen Jump battle mangas, Toriko and Hunter X Hunter don't seem to be ending in the near future either, but i doubt they'll go for as long as the big three. As for the other major shonen battle mangas not from jump but also weekly, Fairy Tail is half way through, unless it the creator decides to go on until One Piece ends, since it Basically is a watered down version of OP, while Magi: The Labyrinth of Magic is probably not going to last much longer.
So yeah, Naruto is taking a while to end, but that's pretty much a staple for every modern battle shonen, more volumes is seen by many as more epic.