Official Man of Steel Trailer(s) Thread - Part 4

Discussion in 'Man of Steel' started by Thread Manager, Dec 12, 2012.

Thread Status:
Not open for further replies.
  1. DIRECTOR

    DIRECTOR Well-Known Member

    Joined:
    Jul 17, 2004
    Messages:
    8,209
    Likes Received:
    0
    I want my Superbowl promo now :(
     
    #701
  2. Whiskey Tango

    Whiskey Tango Well-Known Member

    Joined:
    Jun 29, 2007
    Messages:
    25,209
    Likes Received:
    0
    According to IGN there will be no MoS spot. Unfortunately. :(

    What's most notable is which films and studios will not have a presence at this year's Super Bowl. Warner Bros. and 20th Century Fox have both opted to sit out the game, so that means no spots for Man of Steel or The Wolverine. Sony is also skipping the Super Bowl so no spots for Evil Dead and Elysium.

    http://www.ign.com/articles/2013/01/29/what-film-ads-will-be-shown-during-super-bowl-xlvii
     
    #702
  3. Rust

    Rust First Son Of Yesterday

    Joined:
    Apr 13, 2004
    Messages:
    4,635
    Likes Received:
    0
    Copout. :down
     
    #703
  4. Kane52630

    Kane52630 Just Some Nut

    Joined:
    Jan 6, 2009
    Messages:
    94,127
    Likes Received:
    285
    $4 million for 30 seconds, WB is saving dat money. :o
     
    #704
  5. B

    B [insert witty comment]

    Joined:
    Apr 15, 2006
    Messages:
    7,962
    Likes Received:
    21
    Wait, wait, wait.. so WB didn't put a 30 second spot of Man of Steel during America's biggest sporting event of the year that was going to be watched up & down the country as well as around the world?

    That's a bold, bold move.. fair enough the trailer was attached to TDKR, but heck even Iron Man 3 had a spot & that film could sell itself after the success of The Avengers.

    Missed opportunity to get some much needed publicity for such an American icon during a highly American sporting event.
     
    #705
  6. Glassjaw

    Glassjaw In training

    Joined:
    Apr 27, 2012
    Messages:
    1,414
    Likes Received:
    0
    As disappointed as I am at their decision, I think I understand it. I honestly believe if MoS was getting released in May or sooner, they'd have done a spot. I just think they built the marketing up slowly, and don't want it to peak too soon - they don't want word of mouth and anticipation to hit full stride too early.

    At 4 and half months to go, they obviously know there's still plenty of time to get people excited about this. Their next trailer won't have to be a $4 million 30 second spot, released at the same time as a bunch of other films, sharing the lime light. It'll be our biggest and best look at what the film is about, and the general audiences interests will sky rocket just at the right moment.

    I honestly think the Super Bowl will be the last time were able to say 'what a missed opportunity by WB.' Soon the gloves will come off and this film will turn into the unstoppable juggernaut we want it to be.
     
    #706
  7. JAK®

    JAK® Upstart

    Joined:
    Dec 22, 2008
    Messages:
    7,424
    Likes Received:
    0
    They didn't have a Superbowl trailer for Green Lantern either. At some point a couple of years ago a few movie studios decided that superbowl spots weren't worth it. WB was one of them. And I can understand, because it's stupidly expensive and 30 seconds worth of footage isn't enough to build the proper tension required to make the money shots work.
     
    #707
  8. Lencho01

    Lencho01 Shazoogle! Shazoogle!

    Joined:
    May 19, 2010
    Messages:
    26,207
    Likes Received:
    37
    And a film's success doesn't ride or die on a $4 million 30 second TV spot.
     
    #708
  9. sf2

    sf2 Well-Known Member

    Joined:
    May 2, 2005
    Messages:
    6,567
    Likes Received:
    0
    Superbowl??? What power it has?
     
    #709
  10. Mad Love

    Mad Love The Future of Justice

    Joined:
    Oct 5, 2010
    Messages:
    6,344
    Likes Received:
    0
    Yeah, I don't think Superbowl ads are that effective especially for movies. The public has a short attention span as it is.
     
    #710
  11. Whiskey Tango

    Whiskey Tango Well-Known Member

    Joined:
    Jun 29, 2007
    Messages:
    25,209
    Likes Received:
    0
    I can see it, especially if they're already planning to spam MoS ads in the months ahead. Wonder how much regular airtime they can get for the $4 mill they saved?
     
    #711
  12. Frodo

    Frodo Well-Known Member

    Joined:
    May 12, 2004
    Messages:
    6,446
    Likes Received:
    8
    Well, I can say that having watched the Superbowl in a crowded Club full of people that everyone exploded and clapped when the Iron 3 trailer was shown. Not a scientific for the country to be sure but that's kind, but a reaction like that to part 3 of a francise makes me doubt that the whole "Super Bowl doesn't matter" rational is totally sound.

    I think it was a missed opprotunity . I can understand the cost arguement, but at the end of the day , you can't cut corners when you're trying to promote a film like MOS which is expensive as hell anyway. You gotta build hype for it and you can't assume people will just jump on board because its Superman. The Superbowl was a good shot at drawing attention and getting people curious but, what's done is done.
     
    #712
  13. mclay18

    mclay18 Well-Known Member

    Joined:
    Dec 6, 2005
    Messages:
    11,959
    Likes Received:
    4
    It certainly generates buzz for people who don't go to movies often. Like that BB super bowl spot WB shelled out for back in early 2005.

    The SB spot got people talking. And a decent enough opening weekend resulted in a very leggy run thanks to stellar WOM.
     
    #713
  14. Greeneyes

    Greeneyes The World Isn't Ready

    Joined:
    Apr 27, 2011
    Messages:
    1,347
    Likes Received:
    0

    :up:
     
    #714
  15. JAK®

    JAK® Upstart

    Joined:
    Dec 22, 2008
    Messages:
    7,424
    Likes Received:
    0
    Obviously there are differing schools of thought among the studios. It was news in 2011 that WB and Sony were going to opt out of showing trailers at the Superbowl. So far they've continued to opt out. Other studios seem to think differently.
     
    #715
  16. FilmNerdJamie

    FilmNerdJamie I'M MARY POPPINS, Y'ALL!

    Joined:
    Feb 4, 2008
    Messages:
    8,818
    Likes Received:
    0
    Highest rated Super Bowl broadcast in history.

    Way to drop the ball, WB.
     
    #716
  17. Lencho01

    Lencho01 Shazoogle! Shazoogle!

    Joined:
    May 19, 2010
    Messages:
    26,207
    Likes Received:
    37
    It's not the only time people will be exposed to MOS. TV spots closer to the film's release will create buzz too and for a lower price. Thus, WB's people don't see much need in spending that much money for one TV spot. At some point someone(s) at WB figured it really isn't worth it to make a Super Bowl spot and thus, for now, they don't bother releasing one for any of their films.
     
    #717
  18. The Shield

    The Shield It's really Happening!

    Joined:
    Jan 31, 2011
    Messages:
    3,820
    Likes Received:
    0
    That was a great trailer for only 30 secs!
     
    #718
  19. DarkKnight FTW

    DarkKnight FTW Lantern Honor Guard

    Joined:
    Jun 25, 2008
    Messages:
    816
    Likes Received:
    0
    WB should've just paid Cavill to do this: [YT]fp_gRLg2P_A[/YT]
     
    #719
  20. The Shield

    The Shield It's really Happening!

    Joined:
    Jan 31, 2011
    Messages:
    3,820
    Likes Received:
    0
    Lol. It's funny bc as soon as we found out that MOS was going to skip it, I knew this was going to happen.

    Irony of it all is, at the end of the day, the interest it would have sparked would have the internet buzzing with free press and free advertising (Internet news front pages and repeats on local news, so on and so forth) and millions more hits from the unfamiliar on Youtube and other video upload websites. Which would have made up for the $4mil they would have spent on a legit 30 sec commercial.

    Now they have to pay for all the extra advertising and that will come out to more then $4 to reach those same groups of people.

    *Not to mention that the Super Bowl is broadcast all over the world. According to the NFL, Super Bowl XLI was broadcast to 232 countries and territories worldwide in 34 different languages. This was 6 years ago.
     
    #720
    Last edited: Feb 4, 2013
  21. BH/HHH

    BH/HHH You Are My World

    Joined:
    Apr 7, 2004
    Messages:
    28,840
    Likes Received:
    20
    I think it's a missed opportunity but as someone said most people don't know a films coming out until a month or even a few weeks before its out.

    As much as it would have been annoying, WBs could have just edited 30 seconds out of the trailer just to put something out there at Superbowl.
     
    #721
  22. Frodo

    Frodo Well-Known Member

    Joined:
    May 12, 2004
    Messages:
    6,446
    Likes Received:
    8
    Yeah, 30 second commercial wouldn't have hurt. I'm wasn't even expecting to see a full trailer, just something. I even heard people curious about Lone Ranger , so its not like it a Super bowl spot has zero effect.

    Its a better launching pad to create buzz at least and to get people talking and interested, and Superman is gonna need it . I don't think its a guaranteed blockbuster like The Dark Knight or Ironman films.
     
    #722
  23. RedIsNotBlue

    RedIsNotBlue Agree to disagree

    Joined:
    Aug 21, 2004
    Messages:
    22,015
    Likes Received:
    0
    The Superbowl is typically the highest viewed television broadcast of the year here in the states so having a spot makes sense. BUT...having said that I think when it comes to a character like Superman a Superbowl spot isn't really needed. Something like The Lone Ranger benefits more.
     
    #723
  24. Kal-El.9859

    Kal-El.9859 Trust No One

    Joined:
    Jan 23, 2011
    Messages:
    11,872
    Likes Received:
    0
    I must have missed The Lone Ranger spot....and I watched the entire Super Bowl
     
    #724
  25. Dark Knight

    Dark Knight Well-Known Member

    Joined:
    Feb 21, 2001
    Messages:
    15,490
    Likes Received:
    0
    Originally Posted by Greeneyes
    Unconfirmed news,the third MOS trailer is set to show in early to mid April according to comicbooketc,and advance tickets available from May




    ^^^^^^
    WB's is cheap when it comes to not having a MOS SB spot. A silly move.

    Meh. Trailer #3 should be in March with Oz and then that Trailer can be shown with other March films and with Oblivion in April.

    Then show a new kick ass Traile in May with IM3, Star Trek and Gatsby.

    The viral needs to get going this month also.

    The marketing for MOS needs to start picking up steam....seriously. Toys and action figures? Blah....
     
    #725
Thread Status:
Not open for further replies.

Share This Page

monitoring_string = "afb8e5d7348ab9e99f73cba908f10802"