JAK®;25123839 said:They didn't have a Superbowl trailer for Green Lantern either. At some point a couple of years ago a few movie studios decided that superbowl spots weren't worth it. WB was one of them. And I can understand, because it's stupidly expensive and 30 seconds worth of footage isn't enough to build the proper tension required to make the money shots work.
And a film's success doesn't ride or die on a $4 million 30 second TV spot.
As disappointed as I am at their decision, I think I understand it. I honestly believe if MoS was getting released in May or sooner, they'd have done a spot. I just think they built the marketing up slowly, and don't want it to peak too soon - they don't want word of mouth and anticipation to hit full stride too early.
At 4 and half months to go, they obviously know there's still plenty of time to get people excited about this. Their next trailer won't have to be a $4 million 30 second spot, released at the same time as a bunch of other films, sharing the lime light. It'll be our biggest and best look at what the film is about, and the general audiences interests will sky rocket just at the right moment.
I honestly think the Super Bowl will be the last time were able to say 'what a missed opportunity by WB.' Soon the gloves will come off and this film will turn into the unstoppable juggernaut we want it to be.
Obviously there are differing schools of thought among the studios. It was news in 2011 that WB and Sony were going to opt out of showing trailers at the Superbowl. So far they've continued to opt out. Other studios seem to think differently.Well, I can say that having watched the Superbowl in a crowded Club full of people that everyone exploded and clapped when the Iron 3 trailer was shown. Not a scientific for the country to be sure but that's kind, but a reaction like that to part 3 of a francise makes me doubt that the whole "Super Bowl doesn't matter" rational is totally sound.
I think it was a missed opprotunity . I can understand the cost arguement, but at the end of the day , you can't cut corners when you're trying to promote a film like MOS which is expensive as hell anyway. You gotta build hype for it and you can't assume people will just jump on board because its Superman. The Superbowl was a good shot at drawing attention and getting people curious but, what's done is done.
It certainly generates buzz for people who don't go to movies often. Like that BB super bowl spot WB shelled out for back in early 2005.
The SB spot got people talking. And a decent enough opening weekend resulted in a very leggy run thanks to stellar WOM.
It certainly generates buzz for people who don't go to movies often. Like that BB super bowl spot WB shelled out for back in early 2005.
The SB spot got people talking. And a decent enough opening weekend resulted in a very leggy run thanks to stellar WOM.
Highest rated Super Bowl broadcast in history.
Way to drop the ball, WB.
I think it's a missed opportunity but as someone said most people don't know a films coming out until a month or even a few weeks before its out.
As much as it would have been annoying, WBs could have just edited 30 seconds out of the trailer just to put something out there at Superbowl.
The Superbowl is typically the highest viewed television broadcast of the year here in the states so having a spot makes sense. BUT...having said that I think when it comes to a character like Superman a Superbowl spot isn't really needed. Something like The Lone Ranger benefits more.