Pacific Rim - Part 3

[DarthSkywalker]

I just don't think any marketing could help sell Pacific Rim. It is simply comes off too geeky. Now I love that, but it is so hard to sell to most people. To get them in the theater to realize just how much fun this film might just be.

 

[Autonet]

I just don't think any marketing could help sell Pacific Rim. It is simply comes off too geeky.

I think there is plenty that could sell it, that's what Marketing is paid for. t:

 

[Mr. VBZ]

I just don't think any marketing could help sell Pacific Rim. It is simply comes off too geeky. Now I love that, but it is so hard to sell to most people. To get them in the theater to realize just how much fun this film might just be.

Your optimism is inspiring.

 

[DarthSkywalker]

I think there is plenty that could sell it, that's what Marketing is paid for. t:

You can sell it for what it is, yes. But that isn't going to cover a $200m budget.

Just look at the designs of the Jaegers. So cool, but so clearly not the kinda of thing the public has been known to fall in love with.

Your optimism is inspiring.

I am excited for this movie. I love Guillermo, and each bit of footage has me giddy. I am actually one of the more optimistic on its chances around here in general. But lets get real. It is tracking poorly domestically. The only real hope is OS.

 

[chesslover]

PR needs better PR. Is that PR(perfectly right)?

 

[flower]

There's 3 trailers, 3 featurettes, and even more TV Spots.

Do you homework buttnugget, you smell like the IMDB forums.

damn why the hostility,I'm trying to provide the thoughts of general public that everyone are worried about here because I am not a fan of this stuff,thus I am telling you how general audience will react seeing the marketing. on my tv (I don't live in the US) they are only showing one trailer and that trailer sucks and doesn't show the characters at all. so when I saw the trailer of course I didn't get any need to ''do my homework'', if I don't like the one trailer that I saw, why would I want to go look for more trailers. but then I accidentally saw online that Charlie Day is in this and now I want to see this because I like him,thus I got on this thread, saw that the lead is hot and now I have even more interest in seeing this are you going to tell me now that there are 5 more actors and 5 robots in this movie and that I should do my homework

 

[Mr. VBZ]

The pendulum is starting to swing in a a different direction....

Take your bets.

 

[Autonet]

PR needs better PR. Is that PR(perfectly right)?

 

[redhawk23]

I just don't think any marketing could help sell Pacific Rim. It is simply comes off too geeky. Now I love that, but it is so hard to sell to most people. To get them in the theater to realize just how much fun this film might just be.

Because The Avengers, Game of Thrones and every other franchise currently making bank aren't extremely geeky properties with decades of over complicated backstory.

 

[TheVileOne]

redhawk23, don't be so defensive.

The fact of the matter is this is an obscure subgenre. It's also an unproven subgenre among like big Hollywood movies.

Before Transformers, big time studio executives thought giant robots were stupid and didn't want them at all. That's why we couldn't get sentinels in the X-Men movies.

 

[Spideyfan93]

What if it's just that kind of movie?

Everyone's putting it on a pedestal.

 

[Teelie]

damn why the hostility,I'm trying to provide the thoughts of general public that everyone are worried about here because I am not a fan of this stuff,thus I am telling you how general audience will react seeing the marketing.

That guy is obviously all knowing about this movie. I've only seen one trailer I can think of and one or two teasers. This movie's general audience awareness is low and I've known about it since before production began. I have avoided spoilers or anything too detailed so I'm inbetween the obsessed and the casual on this film and the PR on it sucks.

 

[Autonet]

Longer clip of Stacker being a badass.

http://movies.yahoo.com/video/pacific-rim-talk-182243152.html

"Don't you ever touch me again."

 

[TheVileOne]

What if it's just that kind of movie?

Everyone's putting it on a pedestal.

Well that's generally the case with Del Toro. Fans on the web tend to put anything he does on a pedestal.

I think that's part of the problem and the marketing campaign IMHO didn't do a good job of connecting this movie with the rest of the general public.

 

[Autonet]

I hope no one feels that the marketing is excellent at the moment, because it isn't.

 

[Marvolo]

Just read this

Looper's Rian Johnson who told folks to,
"Go into Pacific Rim prepared to be
transmogrified
into a 12 year old. And then to pee your
pants with joy. I love it so much "

And this:

Variety: "Pacific Rim May Have a GIANT Problem".

http://variety.com/2013/film/news/is...ip-1200502266/

"...Warner-Legendary $180 mil tentpole tracking in the mid-$30 millions..."

"...With less than two weeks to go, but approximately 70% of the films marketing budget yet to be spent..."

That is bizarre regardless of what Del Toro has said.

 

[mc7791]

Just read this


And this:



Forget the apocalypse. Looks like the only thing being cancelled is the marketing.

Hyperbole aside, what on earth are they waiting for? It's bizarre.

yeah I saw a lot of threads about that on imdb. For once some of the posters on there were right. A film with this much money at stake should have had a much bigger PR machine behind it. I want this film to be successful at the box office but now fear that it will not happen. I really like GDT and an happy that he is behind this film all the way. Question is who is the blame for the marketing not being done enough to have better tracking? WB? Legendary?

 

[Mr. VBZ]

It's seems like they're starting right now...

 

[terry78]

Yeah, we need to start seeing some merchandise tie-ins, toys in the aisles, etc. That is how you get the word out for this thing. A few commercials ain't gonna do it.

 

[mc7791]

It's seems like they're starting right now...

still seems too late to me. IMO this film and GDT deserve better.

 

[Autonet]

Yeah, we need to start seeing some merchandise tie-ins, toys in the aisles, etc. That is how you get the word out for this thing. A few commercials ain't gonna do it.

Not sure that's in the budget, probably would've seen em by now. All I've seen are the NCEA stuff.

 

[terry78]

That's the point, they should have had that. This was the one movie based on an original property that needed to be pushed to the kiddies. Possible animated series down the line, pajamas, Lunchables and ****, etc.

See, they should be paying me for this right now.

 

[Marvolo]

That's the point, they should have had that. This was the one movie based on an original property that needed to be pushed to the kiddies. Possible animated series down the line, pajamas, Lunchables and ****, etc.

See, they should be paying me for this right now.

This was a film that needed to take a page out of George Lucas's marketing book. That man's questionable directing and decisions aside he never made something in star wars that he couldn't turn into a toy. He was a genius in that department. This film is loaded with toy ideas and merchandising revenue, but its like no one cares or simply doesn't see the potential.

Like you say, it could have become a huge property for kids spawning cartoons, toys, and all kinds of other stuff now and down the road, but its being squandered.

 

[TheVileOne]

Is the marketing thing a result of the Warner Bros./Legendary split?

I mean just for example, you got the sense that Paramount was taking the foot off the gas to some degree with the marketing on Captain America since that was the last Marvel film they distributed, and Marvel had already merged with Disney.

 

[terry78]

The damn thing sells itself with its multiple Jaeger styles and kaiju monsters all with their own names. Kids would be all, "I like so and so the best, or what if so and so fought this guy, etc.?"