The easy part is we have very high expectations as a company for The Dark Knight Rises, based on the success of The Dark Knight, he said.
To aggregate most of Christophers films into this boxed set and to attach movie cash to encourage consumers to go see the next iteration of The Dark Knight was a logical decision. Where we were a bit conflicted is
generally speaking, our consumers like films of a particular persuasion, whether theyre war films or comedies
or with a particular actor.
Baker said the studio has had success with four-film favorites sets, such as of the Lethal Weapon films, for example. And when it comes to directors, theyve typically released sets from more long-established directors, such as John Ford or Martin Scorsese.
Nolan isnt one-dimensional, Baker said.
But, he added, The Dark Knight, Batman Begins, Insomnia and Inception all involve psychological intrigue, saying it could have been called the mind games boxed set. And, he said, because of Nolans rapid ascension to be one of the top directors in the business, the set made sense.
We believe that over time, his stock will rise as a director, Baker said.
We used the current vehicle of the new film coming out and the consumer value of the movie cash as sort of a hook to launch it. Ultimately were committed to Christopher Nolan as a director. We felt that it made sense to have a boxed set out there that bears his name and that it will do well and that consumers will be receptive to it.