I think Square's just become such a mess that can't even begin to recognize what's wrong with it. Their major series has become stuck in a rut, their solution? Buy a bunch of US companies, and their IP's. That doesn't work, so...learn from kickstart? You just have to look at things like their mobile game that had over $50 in micro transactions in order to even be able to enjoy the game to see somethings seriously wrong at the company.
Though personally, I think they're taking it too hard on the Tomb Raider thing. I hear it was a good game, and it sold over 3 million copies. It's been out of the video game loop for awhile, and they expect it to sell as much as one of their FF games. My guess is the lesson they'll take out of it this time is that TR didn't sell well because the formula was wrong, so they'll go back and make the levels more linear, and add in more wacky characters.