Star Wars has tons of mobile games that have in-game purchases. The Battlefront games have sold millions of copies. Those bring in major revenue. What major triple-A games does Marvel have out there right now? There's Marvel vs. Capcom: Infinite. Spider-Man by Insomniac coming up. But there's not a whole lot besides the Avengers game.
Guardians of the Galaxy for Telltale not really a traditional AAA game release.
There's not a whole lot of different AAA games for any franchise. You named one recent one from Star Wars and then named 3 from Marvel and asked why there aren't more. Why aren't there more AAA Star Wars games?
There are loads of SW games altogether sure, but there are also a fair number of Marvel games in the last 2 gens (but they need to go up in quality) as I said. There's some listed here including some mobile and others with in game purchases:
X-Men: The Official Game
Marvel: Ultimate Alliance
Spider-Man: Battle for New York
Spider-Man 3
Fantastic Four: Rise of the Silver Surfer
Ghost Rider
Spider-Man: Friend or Foe
Iron Man
The Incredible Hulk
Spider-Man: Web of Shadows
X-Men Origins: Wolverine
The Punisher: No Mercy
Marvel Super Hero Squad
Marvel: Ultimate Alliance 2
Spider-Man: Toxic City
Iron Man 2
Spider-Man: Shattered Dimensions
Marvel Super Hero Squad: The Infinity Gauntlet
Marvel Super Heroes 3D: Grandmasters Challenge
Marvel Pinball
Ultimate Spider-Man: Total Mayhem
Marvel vs. Capcom 3: Fate of Two Worlds
Marvel Super Hero Squad Online
Thor: God of Thunder
Thor: Son of Asgard
Captain America: Super Soldier
Captain America: Sentinel of Liberty
Spider-Man: Edge of Time
X-Men: Destiny
Marvel Super Hero Squad: Comic Combat
Ultimate Marvel vs. Capcom 3
Marvel: Avengers Alliance
MIB: Alien Crisis
Men in Black 3
The Amazing Spider-Man
Marvel vs. Capcom Origins
Marvel: War of Heroes
Marvel Avengers: Battle for Earth
Avengers: Initiative
Iron Man 3: The Official Game
Marvel Heroes
Deadpool
Marvel Puzzle Quest
Lego Marvel Super Heroes
Thor The Dark World: The Official Game
X-Men: Battle of the Atom
Captain America the Winter Soldier: The Official Game
The Amazing Spider-Man 2
Kellogg's The Amazing Spider-Man 2
Uncanny X-Men: Days of Future Past
Spider-Man Unlimited
Disney Infinity: Marvel Super Heroes
Guardians of the Galaxy: The Universal Weapon
Marvel Disk Wars: The Avengers: Ultimate Heroes
Marvel: Contest of Champions
Marvel: Future Fight
Lego Marvel's Avengers
Marvel Avengers Academy
Kellogg's Marvels Civil War VR
Marvel Heroes Omega
Guardians of the Galaxy: The Telltale Series
Marvel vs. Capcom: Infinite
Lego Marvel Super Heroes 2
Spider-Man
Untitled Avengers video game
You mentioned TV, games, books, comics and movies.
TV is way in favour of Marvel so not sure why you brought that up. It makes the case a lot worse!
Books are certainly in favour of Star Wars
Comics - again not sure why you brought that up. It's probably a ratio of 10,000 - 1 against here.

t:
Movies - we're talking about movies and the reason for bringing the other stuff up I thought was because you wanted to say SW might not be able to compete long term bringing out 3 or more films per year but look at all this other stuff they're doing (that Marvel isn't?). Maybe I misunderstood.
I don't think anyone's saying Marvel ARE bigger, more that there is potential for Marvel to overtake SW as the number one brand if they don't get back into full gear. None of this was really hinted at until TLJ did less than expected, and less than an Avengers sequel which was also a little divisive in reception compared to its predecessor. After TFA and R1's numbers SW was looking as strong as ever.