I didn't say that Superman Returns didn't make money, but WB thought that Superman would be huge just because it was Superman, this wasn't the case. You're saying it is still the case and with the Wackowskis at the helm it will make money because it is Superman.
Here is the deal:
350 million and under = bomb
350-400 million = can't complain hit
~400 million = big hit
~400 million = huge hit
~600 million = bonafide blockbuster
W.B. know that SUPERMAN, on his own, is a LOCK to
not be a bomb. It WILL make money. The only question is how much. Will it be HUGE ala Spidey and TDK or not so huge ala BB or SR. They knew it wouldnt bomb, and it didn't bomb. W.B. do not know that Green Lantern wont bomb, hence why it will likely be the more quality film.
W.B. concern was they knew there was a TON of potential left. Reading Abrams script its bloody obvious that film would have made Star Wars sized money as a franchise starter, that is why W.B. fell in love with it and evidently if this rumor is true are back in that sort of action first mode.
You can see why they are BEGGING for Krypton to be reinvented on the big screen, you can see why they are DESPERATE to have them fight alien villains. It would be awesome and it would make them so much bloody green $$$$.
The W bros are money shot kings, just watch the Matrix trailers. Them doing Superman is a marketers dream come true.
Well right now the Whachowskis aren't giving them anything because so far it is just a rumor, and how you can guarantee that after what you are calling 3 straight bombs by the W's is scary.
Because Speed Racer HAD money shot's, its problem was it was Speed Racer. The Matrix Revolutions HAD money shots, 2nd had just come out and sucked 6 months ago so nobody wanted to see it. V for Vendetta was a great movie but too out there to be a big hit.
Just watch the Matrix trailers and you can see why a W bros superman movie would make mega bucks. God its unfair. If I was in charge I would make W.B. so much ****ing money off the Superman property. The Wachowskis are EXACTLY the type of director's Superman needs to be a huge hit. Theyll give it flair, style, and action, everything the last one didnt have and everything you need to be able to properly hype a film.
...and you are happy with them giving the grand daddy of all the ones they have to the W BroSis?
If I was W.B. from a business stand point yes. However, from a quality perspective, W.B. would have to be sure to activiley involved.