I had an idea for a poster. Since I could never make it, I thought I would share my vision with you guys. Emagine this if you will:
It's inside the fortress. The view is seen from down at the bottom of a long icey stairway (shining GIANT crystals all around) leading up to a podium where a certain Superman is seen from the back (his beautiful red cape with the yellow "S" on it, spilled down over the first couple of steps), kneeling with his head lowered down, in front of a giant shadowy figure of Jor-El's head, displayed inside the icey crystal-wall...
IF NOT TOO BORED, PLEASE READ ON!
I also figured out a nice tag-line. See, the tagline for the Donner's original was "You'll believe a man can fly". That was so fitting for that movie & for that time. It was all about seeing and believing that a man could fly. Lucky for them they made good on the hype of that taglines promise. It was great. It was impressive what they pulled off - even today!
Now, when superman returns came about, people were saying that a fitting tagline would be "You'll believe again". I never got that. I thought it was lame. There we were, 28 years since the first movie came out, and STILL we wanted them to impress with the flying??! Like the whole movie should ride on that. It made sense for the first, but wake up! That was 28 years ago! They SHOULD have that down by now. And quite frankly, the flying in the original, is more impressive then the flying in returns - in its whole. Impress with something new! They really didn't deliever anything new or original with returns (a movie I still VERY much like).
So, all that beeing said (and with that in mind), I think that the taglines on the posters for the coming superman movie should promise something else. Something more powerful, not to say more MEANINGFUL, then the tools of todays Computer technology! I have noooo doubt that the FX in the reboot will blow everything out of the park, and in 3D! Although they should'nt have the movie ride on that either. NON of that will make for a memorable movie. So the taglines for this reboot -I think- should get one to think of "Heart", "Emotion", "Power", "Family", "Destiny", "Recognition". Something that also truely hints at the emotional core of the movie. Something that promises a new surprising take on the man of steel. Taglines shouldn't get one to think of "Badass CG flying", or "Monster action and explosions!". This movie should be much more then that. Just like Nolans Dark Knight was something way more then what most had thought. It's definitely setting the bar high, I know. But damn it! this movie deserves it. They should strive for excellence here. I think they also know this. Hell, the team behind this movie is pretty damn strong, and Nolan is also "over it" - that does make for some ease of mind, doesn't it
Tagline for the "poster-vision" above, should be something like:
"The Last son of Krypton is not Alone".
Also, I thought of a little something something that I thought was so exstremely fitting to put on that fanmade poster somebody made, where Kevin Costner is on the porch with a riffle, and young CK is standing in the background:
"Embraced by man. Raised with Love. Guided for the future. When faced with the one choice that will ultimately determine his destiny, it's solely because of them he'll know. The answer isn't found in the symbol - It's found within the heart".