IF anything, it seems like the only time popularity plays a factor in the decision to promote someones status in the WWE is if they fit the criteria that Vince normally seems to go for, which happens to be tall and muscular looking wrestlers who also happen to have personal connections with the higher ups, along with the fact that if the popularity of that said person is a result out of WWEs creative booking team and not something original that the person had created on their own.
Heck, C.M. Punk is another example on how despite on how well over he was getting with the fans ever since his famous pipe bomb promo, hes never been allowed to go to the top. And it doesnt help things when you consider on how Lindas senate campaigns further limits wrestlers from reaching out with their own creativity.
Frankly, I cant really think of one active wrestling company right now between WWE and TNA where one isnt plagued with some kind of setback that prevents them from being more successful as theyre capable of being. Whether it be bad management or lack of resources, in a way, if I were a wrestler right now, itd be frustrating like hell for me to have this as a career if I werent hooked up with the right folks.