It's up! Yay!
http://pro.boxoffice.com/featured_s...en-apocalypse-alice-through-the-looking-glass
X-Men: Apocalypse (Fox)
PROS:
- 2014's X-Men: Days of Future Past helped rebuild the popularity of the X-Men franchise with a four-day opening weekend take of $110.6 million and final domestic gross of $233.9 million. The film was also very well received by moviegoers and critics alike.
- X-Men: Apocalypse has been performing well on Twitter this far out. Recent activity for the film has been 22 percent softer than Twitter activity for Deadpool at the same point in its cycle earlier this year. In addition, X-Men: Apocalypse has been performing significantly stronger than Alice Through the Looking Glass on Twitter.
- While the stand-alone aspect of Deadpool may not transfer into a huge boost for X-Men: Apocalypse, the strong reception to Deadpool could provide a bit of a boost, especially given the strong reception to X-Men: Days of Future Past as well.
- The additions of Apocalypse, Psylocke and Archangel and the re-additions of Cyclops and Jean Grey should help further build anticipation for the film among X-Men fans.
CONS:
- The level of competition X-Men: Apocalypse will face. In addition to opening the same weekend as Alice Through the Looking Glass, the film arrives just three weeks after Disney's highly anticipated Captain America: Civil War and one week before Paramount's Teenage Mutant Ninja Turtles: Out of the Shadows. Given that level of competition, there may only be so much room for improvement over the performance of Days of Future Past.
- Given how well received X-Men: Days of Future Past was by moviegoers and critics it will be tough for X-Men: Apocalypse to match the reception to that film.
Edit:
Looks like the $124 Mil projection is for the 4-day weekend
X-Men: Apocalypse May 27, 2016 Fox $124,000,000* $260,000,000