Days of Future Past 'Days Of Future Past' BOX-OFFICE worldwide prediction - Part 1

[Eddie]

Yeah I've heard this from a few people on the boards that the US marketing was poor which I found really confusing considering here in the UK its been wall to wall advertising in comparison to any film this year, I mean it opened to $5m more than Cap and ASM2.

Did they just give up on the US and say sod it we will just go all out overseas?

We had marketing, but not quite on the level the first four had. Marvel in particular did not make any noticeable effort to help promote this. Their website (as of yesterday, at least) still listed DoFP as Coming Soon and they produced no toys (Barakapool had toys. BARAKAPOOL!). One of the major US advertising campaigns (Carls Jr.) also seemed to generate more controversy than positive buzz. Some news outlets even called the Mystique ad sexist.

 

[BlackFox]

I don't know if it's even mostly word of mouth based with X-Men because we are 700 films into this uneven franchise. But yes if the word of mouth was just red hot I imagine an under 60% drop would have happened.

Now thats comic book movie fatiguet:

 

[Blackout]

Excuses, excuses. You know, like how "DoFP" didn't have enough advertising or that all movies this summer sucking at the box office. That will explain the drop

Okay the reason for the drop is because the film sucked and deserves to flop

 

[DarthSkywalker]

I don't know if it's even mostly word of mouth based with X-Men because we are 700 films into this uneven franchise. But yes if the word of mouth was just red hot I imagine an under 60% drop would have happened.

I can agree with all of this.

 

[Saitou Hajime]

So you would dump X-Men in august when summer is almost over where there are rarely ever top performers?

That hardly would show much confidence In X-Men.

It's not a matter of what one wants, it's what one has. Between July and August, the latter is the more ideal month given the schedule that they have to work with. And Gravity, The Winter Soldier, and The Lego Movie has shown that you can make money in any month so long as you have a good film.

 

[DarthSkywalker]

Okay the reason for the drop is because the film sucked and deserves to flop

That is exactly what it was.

I like to be a bit more realistic about these things. I liked it quite a bit, but that doesn't mean general audiences were falling over themselves after it was over. I am sure the vast majority enjoyed it, but I can here the, "it was alright I guess" reaction coming in the face of being a bit confused by the film.

Also, I am more sure then ever that the general audiences do not really care about anyone but Jackman from the OT cast. That is not to say they feel differently about the First Class crew. No reason to not start recasting anymore, and perhaps play up the more colorful nature of the X-Men.

It's not a matter of what one wants, it's what one has. Between July and August, the latter is the more ideal month given the schedule that they have to work with. And Gravity, The Winter Soldier, and The Lego Movie has shown that you can make money in any month so long as you have a good film.

Still insane to release a blockbuster in January or September. You aren't going to get the kind of returns you want on a $150m+ film. March and April are the new go to months for something different.

 

[Blackout]

That is exactly what it was.

I like to be a bit more realistic about these things. I liked it quite a bit, but that doesn't mean general audiences were falling over themselves after it was over. I am sure the vast majority enjoyed it, but I can here the, "it was alright I guess" reaction coming in the face of being a bit confused by the film.

Also, I am more sure then ever that the general audiences do not really care about anyone but Jackman from the OT cast. That is not to say they feel differently about the First Class crew. No reason to not start recasting, and perhaps play up the more colorful nature of the X-Men.


Still insane to release a blockbuster in January or September. You aren't going to get the kind of returns you want on a $150m+ film. March and April are the new go to months for something different.

Apocalypse is supposed to be a disaster film with 'cities being leveled' with big explosions, I expect that to do better since that is what people seem to prefer

 

[DarthSkywalker]

Apocalypse is supposed to be a disaster film with 'cities being leveled' with big explosions, I expect that to do better since that is what people seem to prefer

I don't know if I should laugh or cry at this assessment.... I'll laugh.

 

[Blackout]

I don't know if I should laugh or cry at this assessment.... I'll laugh.

Transformers grossed 1 billion, so it's a fair assessment

 

[TeeKay]

I don't know if I should laugh or cry at this assessment.... I'll laugh.

I wanna see how Singer will pull this off. I want it to be Avengers territory not Transformers territory when it comes to cities being leveled.

 

[Serpico Jones]

I personally don't want to see anymore cities getting destroyed in these kinda movies, I'm tired of it.

 

[DarthSkywalker]

Transformers grossed 1 billion, so it's a fair assessment

Now I'll cry.

 

[BlackFox]

I wanna see how Singer will pull this off. I want it to be Avengers territory not Transformers territory when it comes to cities being leveled.

Not Man of Steel?

 

[DarthSkywalker]

Not Man of Steel?

Go big or go home.

 

[TeeKay]

I personally don't want to see anymore cities getting destroyed in these kinda movies, I'm tired of it.

As long as it's just not mindless destruction and you care about the characters. It can work Avengers proved that imo. Singer was able to make DOFP emotionally satisfying without cities being leveled. When the mutants were being crossed off in the future, I cared. It worked. That's why I'm interested to see what he does with Apocalypse, it's about damn time we get our Avengers-esque X-Men.

Not Man of Steel?

I actually didn't have a problem with the destruction in MOS. That's what happens when aliens invade, people die.

 

[BlackFox]

I actually didn't have a problem with the destruction in MOS. That's what happens when aliens invade, people die.

Clearly he didnt level enough of the city if he failed to reach $1billion.

 

[TeeKay]

Clearly he didnt level enough of the city if he failed to reach $1billion.

It was a reboot though.

 

[Eddie]

Sadly for Man of Steel, audiences are anti-buildings but pro-necks.

 

[BlackFox]

Sadly for Man of Steel, audiences are anti-buildings but pro-necks.

 

[Tacit Ronin]

I don't think good wom or bad wom has anything to do with it. Even the best of the X-men franchise experieced and continue to experience big drops. In that way it is an anomaly, just like how Transformers is an anomaly in how bad wom and reviews don't seem to affect its gross.

 

[I SEE SPIDEY]

According to the Hype boards and internet last year a film dropping 65% in the face of two films opening with a combined 149mil meant that that film had the worst word of mouth ever but Godzilla and X-Men didn't face that sort of comp and had massive drops so does that mean they have the worst word of mouth ever?

I'm just curious how the goalposts work.

 

[TeeKay]

According to the Hype boards and internet last year a film dropping 65% in the face of two films opening with a combined 149mil meant that that film had the worst word of mouth ever but Godzilla and X-Men didn't face that sort of comp and had massive drops so does that mean they have the worst word of mouth ever?

I'm just curious how the goalposts work.

Any movie opening against a Disney film either live action or animated is bound to lose. With the exception of the Lone Ranger and John Carter, all the Disney films have been successful so far. Somebody correct me if I'm wrong. I liked Malificent and Angelina Jolie is still a big draw. Honestly I didn't expect this big of a drop for X-Men especially that big opening week-end and all the great reviews it was getting. I'm not sure if it's bad WOM or that Malificent is that good (even though critics are split on the film). I saw Malificent a while ago and I liked it (7.5/10) but I wasn't sure how well it was gonna do.

 

[Tacit Ronin]

As for the fatigue reasoning: X-men is seven films in, but isn't James Bond in film number 23? Skyfall was also sort of a love letter to the franchise and character, yet it made a HUGE amount over its predecessor. Bringing Bond back to its Connery heydays.

 

[Sullstar]

Is the 65% drop US numbers or Worldwide?

 

[marvelrobbins]

Any movie opening against a Disney film either live action or animated is bound to lose. With the exception of the Lone Ranger and John Carter, all the Disney films have been successful so far. Somebody correct me if I'm wrong. I liked Malificent and Angelina Jolie is still a big draw. Honestly I didn't expect this big of a drop for X-Men especially that big opening week-end and all the great reviews it was getting. I'm not sure if it's bad WOM or that Malificent is that good (even though critics are split on the film). I saw Malificent a while ago and I liked it (7.5/10) but I wasn't sure how well it was gonna do.

So what do you expect other studios to do run away from summer and christmas and let Disney have the box office all to itself?