But we're not talking about "free". I'm explaining to you that what you desire is not practical from a business perspective. You do not understand how intellectual properties work.
A reference to Spiderman is far different than having the character (whether Peter or Spidey in full garb) showing up in the movie. Sony will want royalties or payment since he is their flagship franchise. If Marvel Studios was a struggling film company and Sony's Spidey was the big draw then you might have a point if Marvel Studios needed exposure for The Avengers ..... but they don't.
What you think is not practical though. I keep trying to explain it to you from a business negotiation perspective.
Something as gratuitous as Spiderman having a cameo costs money. Whether that's a % from the film's BO or a fee for borrowing his likeness. What you keep failing to establish is why Marvel would want to spend on that when they don't need it.
If it's too expensive it's obvious that it's not practical and I have already agreed with that from a business standpoint. Surely my exaggerated $40 line which you acknowledged last post would have made it clear that I also think that. You keep telling me things we both agree on as if I don't think them. Leads to a strange debate. If you read the lines where I agree as well as the ones where I don't we can save a lot of time.
Now for the area where there is some potential disagreement. A 2 second Spidey cameo in the biggest grossing franchise of the moment (apart from the new Star Wars) would be good marketing for Sony that would actually make some money as opposed to a Superbowl spot that costs millions. You can disagree that it would be good marketing, and that’s fine, would just be a difference of opinion.
The benefits of the costless marketing for Sony that I'm claiming combined with the fact that Marvel don't need Spidey (another thing we do agree on), would mean that the price charged could not be anywhere near as exorbitant as it would be if Marvel did need their character (if it had been Iron Man or another actual Avenger instead). So I don’t think Marvel need Spidey at all, but I do think they would want a cameo if business practicality didn’t get in the way . We disagree that the general audience would also enjoy this scene and that Marvel likely think this but these differences of opinion are the basis of my debate so I doubt we will get much further from here. Do I think Spidey will be in an Avengers film any time soon? Nope. Do I want it? Yes, a cameo one day in the future once all the main Avengers have already been introduced. And do I believe it can happen one day. Yes not impossible, just unlikely and even then a long way off.
I CAN TYPE IN BIG CAPS TOO!
Fair

t:
I’ve done that too much in recent posts admittedly. But it is frustrating when you repeatedly argue points that I agree with and it takes quite a few more posts before you can see that I agree and am only disagreeing on certain elements. Not as necessary for you to do to me as I’m reading every line of your posts.
You forget your own arguments. You started bringing up how you've determined the GA thinks it's a great idea ("cool") for Spidey to turn up in the Avengers. You tried to substantiate your point by referring to YouTube comments. I refuted it because you have no way of determining if the comments are from the GA or comic book fans.
Yes and that’s why I dropped my youtube claim as a result of you contesting its validity as a GA source. In other words agreeing with you and accepting your dismissal of it. Surely this makes sense by now.
I highlighted the only thing that's important here.
This summaries our debate well. You very clearly acknowledge this line here and spend the rest of the next post arguing as if I didn’t say it. Does this not show that I think something being cool does not outweigh business practicality? If I’m saying that if they deem even a ridiculously low (exaggerated obviously) $40 licensing fee to be too expensive that it won’t and shouldn’t happen, do you agree that we are not on a different page here and that you’re beating a dead horse yourself?

t:
I hope that clears up where the differences are in our thinking and the areas where we do agree. As all the differences are very opinion based I think this debate is close to running its course.