I don't know enough about Runaways, but I don't think it's wise to target strictly the young adult demo. Casting is a major impediment with that. You have to strike early and hope those actors can stave off the baggage as they get older. Best thing that happened to Potter was the casting and getting a rock like Emma Watson, with equally solid and disciplined, English male leads that could handle the success. Maybe I'm digressing a bit, because obviously I'm getting older and would be bias against such a franchise that alienates older viewers.
Honestly, I'm still surprised of how quickly X-Men and Spidey have fallen out of the mainstream stateside. I knew Spidey would be a gradual decline but not as quickly as it has fallen off after ASM2. X-Men was decent but DOFP did not reach mainstream success. This tells me that the result will be no different with Marvel in terms of their brand characters (Avengers), so these characters alone cannot sustain them. But I am also struggling to think of franchises that hit it big that don't involve big brand names.
You still have your Terminators, Jurassic Parks, and Star Wars. These are the non-comic brands that Hollywood studios are still pushing. At least the latter two of those should still do major numbers. You'll have your dark horses in there, but what of these franchises actually become mainstream?
Maybe it is best to target the young adult fare. It's just such a fickle crowd and I don't know how you consistently tap into that. I'd look at serialized dramas like Dare Devil intended mostly for older viewers. But I'm just not sure in terms of major tentpole movies post Avengers.
Honestly, I'm still surprised of how quickly X-Men and Spidey have fallen out of the mainstream stateside. I knew Spidey would be a gradual decline but not as quickly as it has fallen off after ASM2. X-Men was decent but DOFP did not reach mainstream success. This tells me that the result will be no different with Marvel in terms of their brand characters (Avengers), so these characters alone cannot sustain them. But I am also struggling to think of franchises that hit it big that don't involve big brand names.
You still have your Terminators, Jurassic Parks, and Star Wars. These are the non-comic brands that Hollywood studios are still pushing. At least the latter two of those should still do major numbers. You'll have your dark horses in there, but what of these franchises actually become mainstream?
Maybe it is best to target the young adult fare. It's just such a fickle crowd and I don't know how you consistently tap into that. I'd look at serialized dramas like Dare Devil intended mostly for older viewers. But I'm just not sure in terms of major tentpole movies post Avengers.
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IF THEY WANT CHRONICLE II, WHY DON'T THEY JUST ****ING MAKE CHRONICLE II.