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Well for one, calling her Phoenix may confuse people even more than calling her "Marvel" Girl. Because in her very last film appearance, she was the Phoenix and she was a villain. So when you call her that name, people have a certain expectation set in place for what it means. That's why you don't randomly call Spider-Man - "Black suit/Symbiote Spider-Man" because that name/title already has strong connotations associated with what it represents and rightfully so.
Also, they may not want to do Phoenix for a very long time. But that doesn't mean Feige will want to completely close the door on the possibility from ever doing it again. By prematurely using Phoenix force Jean name to avoid calling her classic name.
I don't think the audience would jump to these conclusions. General movie goers tend to just accept whatever is presented to them, so just call her Phoenix and give a reason for it in her backstory, and audiences will just go with it. We, fanboys, make a bigger deal out of these things.