Mandon Knight
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I would wager that it will reach 329M. 330 is possible but is doubtful
It will reach $330m in my view, just mind.
I would wager that it will reach 329M. 330 is possible but is doubtful

Somehow, magically, $870M is "embarrassing".
The standard used to be that 3X budget in box office was considered a success. Using that rubric would mean BvS would have to cross $750M to be deemed successful. Now, however, it's double whatever the production + marketing costs were, which is $400M, for a required global total of $800M. Yet now even that number is not enough, according to the doomsayers. $870M on a $250M budget is now "embarrassing" according to these deeply insightful persons.
Except that BvS had batman, superman, Wonder Woman, the dark knight returns, the death of superman e.t.cCan't compare Civil War to BvS - Civil War is the 13th Film in the MCU and BvS is the 2nd, not to mention CW being Avengers 2.5, it should do better business, the public, at this point, is more invested in their characters.
Marvel continues the no stakes, safe road, I'll be fine with what the DCEU brings, anything different than the Mouse House at this point.
You need to remember that marketing budgets have exploded over the past decade or so. Sure people used to say 3X budget was a good measure, but that was in the days when studios weren't spending upwards of $150million just on advertising. Its an insane amount, I remember when a films production budget being $150m was considered crazy. All of this has had a massive effect on how we gauge box office success.
Somehow, magically, $870M is "embarrassing".
The standard used to be that 3X budget in box office was considered a success. Using that rubric would mean BvS would have to cross $750M to be deemed successful. Now, however, it's double whatever the production + marketing costs were, which is $400M, for a required global total of $800M. Yet now even that number is not enough, according to the doomsayers. $870M on a $250M budget is now "embarrassing" according to these deeply insightful persons.
Your standards are ridiculous, in case I'm not being clear.
Understood... but at $870M, that's $70M in profit over the $800M line required by that rubric. Seventy million dollars in profit. SEVENTY MILLION DOLLARS IN PROFIT. Who exactly is embarrassed, disappointed, ashamed or whatever the claim is by this astonishing amount of money?
The executives in charge of WB already make 6 or 7 figures a year. Whatever their exact point percentages on this film, the profits are indisputably enormous. This is in addition to all the ancillary stuff, such as streaming and disc sales, which will total something in the neighborhood of $100-200M. That's not counting non-movie merchandise -- toys, T-shirts, etc. -- which will also total multi-millions in sales, and of which the WB execs will continue to reap the rewards.
There is nothing "disappointing" about any of this for the unbelievably wealthy people profiting from the enormous success of this film. The doomsaying posts about how "embarrassing" a $70 MILLION PROFIT is are out of touch with reality.
A 70 million profit is pretty poor for a tentpole. That was TASM2's profit margin (which spurred Sony to partner with Disney). Meanwhile in the same year, GOTG made a 200M profit.
deadline.com/2015/03/most-profitable-movies-of-2014-box-office-1201390489/
It's actually not even 70 million since after the break even point of 800 around half would still go to the theaters.
70 million dollars is not "poor" by any standard. Yes, some films do better, and more millions are made than on BvS. That doesn't mean BvS is an "embarrassment"" at a mere $70M in profits. By your logic, which measures financial success according to the profits of only the highest earners, every film that doesn't do Avatar or Avengers dollars is a financial failure.
If you think for one second that WB aren't comparing BvS's BO to other superhero movies like it, then you don't understand how the movie business works.
To them, when compared to Civil War's take, it is embarrassing. Hell, never mind Civil War, Deadpool out grossed it domestically.
This movie was meant to make more than it did. Keep kidding yourself all you like, but by the metric of how Hollywood functions, BvS is a disappointment. It underperformed, and will only have a small profit.
You think for a moment WB are thinking about that $70 mil?
They're not. They're thinking about the $300 million extra this film should have made, and didn't.

Your claim to have insight into the minds and thoughts of others is as astonishing as it is nonsensical.
But let's allow that your pretense at seeing into others' minds is correct, and the WB execs are in fact disappointed by BvS' paltry $70M profit (without ancillaries). They're super-bummed out that they only have to split $70M, instead of the $300M it "should have made" (in some platonic conception of a world in which events transpire according to what "should" happen). Let's say that bizarro scenario is in fact wholly correct and accurate.
So, because multi-millionaires with 6 and 7-figure salaries are disappointed that they only have $70M to split up, that means that, to them, BvS is an "embarrassment" and a "failure". Okay.
Remind me again why this is important to audiences or fans? Explain why the belly-aching of unbelievably wealthy, privileged multi-millionaires -- who are no doubt weeping as they oversee the laying down of fresh carpet on their yacht -- is in any way significant? Doubtless your unclouded clairvoyance into their thoughts and emotions will help you in formulating a cogent and persuasive response.
It is in Hollywood with major tentpoles, and in any industry where you invest 800M to only make 7070 million dollars is not "poor" by any standard.
They earn that because movies return a profit of more than 70M. With that margin of profit, you can only pay a small group of people that money, while also maintaining the studio infraestructure.The executives in charge of WB already make 6 or 7 figures a year.
Then what's the point of doing a big budget tent pole movie at all for only $70M?
They might as well and try and do a buddy cop movie and make at least twice that much back especially with a lower budget.
I understand what you're saying that $70M is a lot of money but in terms of the time and effort put into BvS, it just seems underwhelming.
I bet it's even safer to invest in wall street, or just put 800M it in the bank and earn interestsThen what's the point of doing a big budget tent pole movie at all for only $70M?
They might as well and try and do a buddy cop movie and make at least twice that much back especially with a lower budget.
I understand what you're saying that $70M is a lot of money but in terms of the time and effort put into BvS, it just seems underwhelming.
By your logic, which measures financial success according to the profits of only the highest earners, every film that doesn't do Avatar or Avengers dollars is a financial failure.