$500m DOM is by no means a lock and never has been but it's not dead yet either. If the 2nd weekend is under $80m though, $500m DOM is dead. $1b WW was a lock after the DOM OW.
Once this crosses a $Billion, a round if virtual beers are on me!
Civil War officially ended its first week with $223,329,078, which is the 9th biggest 7 day domestic gross of all time.
4 films that fell well short of $500m are above it!
At this point, I see Civil War almost perfectly splitting the difference between Iron Man 3 and Age of Ultron.
Early Friday projections have it on course for $77 million.
http://variety.com/2016/film/news/captain-america-civil-war-box-office-money-monster-1201774141/
Watching YouTube vids of John Campea and Armor Critic, I get a sense that CW's box office take isn't near its potential because it came on the heels of BvS which made a lot of people in GA lose faith in the superhero genre, if only for a bit. Had CW came out first it may have made $200 OW. Who knows? I am still happy with what it's made so far but part of me is thinking of what could've been.
Campea reaching because his precious AMC wasn't at capacity like they've been in the past and he's still licking his wounds after another Snyder fail. Yes, superhero fatigue is an issue and yes it was a similar movie, but honestly, once you start adding ridiculous characters like the Maximoffs and Ant-Man and Vision, you are going to lose that casual viewer that was swayed by geeky friends, family, co-workers. Some of the material just isn't going to translate well on film for some people.
The film was fine, but it appears the MCU's peak was with The Avengers. It's never going to be at that level again. It's a shame because I felt CW would be the pinnacle in terms of popularity and accessibility, but the material stops being accessible once the gimmick of an ensemble slug fest filled with colorful characters has run its course.
And these are great, sustaining numbers. Infinity War is a lock for 2.5 to 3 billion depending on the overseas market share in a couple years time (I/II combined).
Watching YouTube vids of John Campea and Armor Critic, I get a sense that CW's box office take isn't near its potential because it came on the heels of BvS which made a lot of people in GA lose faith in the superhero genre, if only for a bit. Had CW came out first it may have made $200 OW. Who knows? I am still happy with what it's made so far but part of me is thinking of what could've been.
Well, let's see if we can prove them wrong. I'm gonna contribute tomorrow.
Yep. This is why I'm not on the $500M domestic boat at all. I'd love it to reach that, but the legs would have to be at The Avengers level to do that. There's no way.
Avengers was something new. That had been built up, not sure why anyone would expect Civil War to match it. We've seen cap and iron man together already.
Ifinity War might match it though.
At the end of the day it has been a success and has made marvel a lot of money.
Friday numbers looking between 19.5-19.8. I thought it would hit atleast 20-21 on Friday. Is this going to be the MCU's most front loaded film? Looking like it might experience the same % drop amount like Ultron in it's 2nd week. How much domestic now?
Oh well as long as the film gets to a billion I'm good.