Hmmmmm ..... as I've been Googling like a mad man trying to source your guesstimate, I did find that Smurfs 2 managed to scrape together $150 million in promotional partnership, so perhaps we're closer to actually understanding the amount DOFP got to work with.
https://movies.yahoo.com/news/holy-smurf-sony-locks-down-150-million-promo-011454133.html
So are you finding my "close to 200 million" number more believable now?