Lencho01
Shazoogle! Shazoogle!
- Joined
- May 19, 2010
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Allow me to shift the discussion. Concerning the marketing, I feel its been all over the place. As amp'd up as I am for the film, I feel the only thing the trailers and promotion have manage to get people to get around on is the Affleck casting. I feel they've failed to convey the conflict between Batman and Superman to be organic and compelling, while failing to convince people Jessie's Lex is a worthy antagonist. The 2nd trailer just mangled the narrative they were selling with a ton of crazy editing and comical tone.
For me, they've done a better job of selling the film through all the anecdotal stuff said from people within the production, and folks close to people within the production. That said, most people don't fish for that kind of stuff so it matters little in the grand scheme of things.
I'm confident this film will be better than alot of people are expecting, but the marketing isn't helping my case.
I think the trailers have shown enough about the conflict. Pretty much Batman is Dick Cheney and Superman is a dick towards Batman. As far as Lex goes, I think it's clear he's a schemer. Those three seem to be the core of this film to me. Everyone else is just dressing, so their motivations/lines aren't that important.
Now, the tone of the trailers is where I take issue. Just like any film/TV show, editing and music can affect a trailer or TV spot's tone and what people can expect from it. As someone noted earlier, MOS's marketing was better in that the trailers were pretty consistent while BvS is kinda all over the place.
I thought this film was going to be even way more "serious" than MOS to the point of hilarity. But, then they put out a pretty light-hearted trailer in comparison. And now this latest one feels like the type of tone I'd expect for a film simply based on the title with no knowledge of MOS or who's making it, some entertaining action and whatnot.