Allow me to shift the discussion. Concerning the marketing, I feel its been all over the place. As amp'd up as I am for the film, I feel the only thing the trailers and promotion have manage to get people to get around on is the Affleck casting. I feel they've failed to convey the conflict between Batman and Superman to be organic and compelling, while failing to convince people Jessie's Lex is a worthy antagonist. The 2nd trailer just mangled the narrative they were selling with a ton of crazy editing and comical tone.
For me, they've done a better job of selling the film through all the anecdotal stuff said from people within the production, and folks close to people within the production. That said, most people don't fish for that kind of stuff so it matters little in the grand scheme of things.
I'm confident this film will be better than alot of people are expecting, but the marketing isn't helping my case.