The problem is, most of the films have already been seen by their audience. With so many days off for the holidays there is no rush to go on the weekend. If you are off Tuesday you can go to a Tuesday afternoon show and avoid the mess. Hell if you have kids you can go to a matinee and not annoy half the people there and get out cheaper. The flat box office is a bit weird, but honestly not that surprising with a mid week holiday. (if I am reading right) The fact that Jumanji increased is a pretty cool thing and shows it has staying power. (again)
Ultimately that is what is killing this film though. Most of the people who have any desire to see the film already have. That is nothing new, if you watch most franchise films they are frontloaded for a reason. The ones that dominate the BO though get people either from outside the fan base to show up (Star Wars hasnt done that really since TFA and the factors behind that were discussed) or they get people to go 2,3,4,5 times boosting the totals. That used to be Star Wars to a T. It isnt any more. Without that, you see it is just another blockbuster and it isnt aging well. The audience is old and male and that isnt going to sustain. Compare it to the superhero films that are coming out on a bi-weekly basis these days and it is laughable. They get kids and women at a much higher rate, which leads to longevity and repeated viewings. Ya know why people on BOT think AQ2 would beat whatever Di$ney Wars film comes out in 2022 both DOM and international? Because women lapped that film up. (half the audience was women) Add in China and and there ya go...
Even Di$ney's released number now is pretty bad with a 59% drop. That isnt good on an normal week but a holiday? For what Di$ney was playing off as the "End of the Skywalker Saga" (trying to make this Endgame) that is mediocre AT BEST.
I love Star Wars, have since I was 3 years old. (I am 39) I should not be the demographic that dominates the audience of the film. As long as I am Star Wars will be nothing but a nostalgia franchise that never really goes anywhere. And the last 3 films are showing even in the markets where it is still beloved (like the US) it is seeing diminishing returns. People are having no issues walking away...
edit: Good god what the heck kind of crack is Deadline smoking? I mean I get Di$ney spinning this the way they are but Deadline is destroying what little credibility they had with their BS spin jobs.
Posted 4 hours ago (edited)
‘Star Wars: Rise Of Skywalker’ Running B.O. To Exceed ‘Last Jedi’ This Sunday — Thursday AM Update – Deadline
That is Snyderphile level spinning right there. So it is losing to Last Jedi even though it had the favorable holiday. Whatever Di$ney is paying Deadline they should double it because anyone with a calendar and a calculator can see they are lying through their teeth trying to make this seem like a dog with less fleas.