How, because so far I would definitely put itunes digital copy over ultraviolet without the slightest hesitation. I think what i dislike most of all is having to need so many different accounts for different studios, and then different applications for them, where as for the other one all i need is itunes and my number from the bluray. And i don't need to have my movie on a bunch of different devices. I'm just fine watching my movies on my little ipod in the train or even on a plane. I mean I've been able to download some of sony's movies like Drive and ides of march onto my computer through sony pictures download manager, but even that thing acts stupid some times, and the help from ultraviolet is a complete pain. I think the biggest problem with ultraviolet for me is that it was unnecessary. I was just fine itunes. Quick download to my library, quick copy to my ipod. That's it. No need for any streaming whatsoever. No fear of buffering or anything like that. I mean I can't even log into my ultraviolet account right now. The thing locked me out for no reason and my attempts to get it back haven't worked, even after emailing these guys. Personally I've just decided to buy Dark Knight Rises on itunes, so it can go on my ipod with Batman Begins and The Dark Knight. I mean I have harry potter 7 part 2 on flixster and I can't play that stupid thing. Wouldn't even let me download Hangover 2.