Yeah advertorial is a very apt description for these laughable articles. If the film is bad it's not like us watching it is going to magically make it better. What is his end game here anyway? If Fox wants me as a fan to give this a chance then it's up to them to win me over. And they have done a horrible job of that.
A huge flaw that I see in his argument regarding brand toxicity is the fact that if this low budget flick flops hard enough that hardly anybody sees it then it won't even be a blip on the public consciousness.
Further the FF is a much bigger franchise than Punisher, Ghost Rider etc. and features many impactful characters Marvel can still utilize (and clearly want to utilize like Silver Surfer and Galactus). Dr. Doom is not just the FF's enemy. He's
everybody's enemy. There's absolutely
no way that if FF rights reverted in 2016 that Dr. Doom does not show up in the MCU in a relatively short period of time.
Lastly, many of us never wanted this film to be made to begin with. So arguing that since the very recent existence of this film may preclude its rapid inclusion in future MCU efforts so we should support it now is total circular logic. If this reboot was never made we'd already have them in the MCU. So yeah let's totally support the "dog in the manger". Makes sense.