Exactly. There is no questioning Hurt's talent, but his Ross was just a one dimensional cliche of an ******* military general. He didn't give a **** about his daughter until she nearly got killed because of his foolhardy and reckless attitude.
At least with Elliot's Ross you got the sense he really was torn between stopping Hulk and the love of his daughter.
And Greg Pak has done some great work with the Hulk. But he's done some bad stuff. Like that whole idea of Hulk subconsciously making calculations on his rampages that allow him to destroy buildings without putting anyone in harms way, which is just absurdly contrived, even for comics. And World War Hulk was full of stupid PIS, making Hulk a borderline Mary Sue/Gary Stu in the process. Took the drama and suspense out of the event because you always knew Hulk was going to win, even in fights against Dr Strange and Sentry, who i'm not being funny, are way out of Hulk's league.