The Dark Knight Rises The TDKR General Discussion & Speculation Thread (NOT A LOUNGE) - - - Part 58

[Solidus]

If a new trailer DOES come out at the end of April / start of May, it WILL be with Dark Shadows. There is NO way that WB would release the final trailer to their most anticipated Summer film of 2012 with The Avengers. That is not going to happen, full stop.

It all comes down to interest, that leads to money. Releasing the final TDKR trailer in theatres before releasing it online is obvious (given BB / TDK / TDKR marketing history), and will lead to more people watching a film at the cinema. So who do you think WB would rather get more money for? The Avengers (the competition), or a WB film?

I know that the prologue was released on Imax with MI4, but that was due to necessity (it was the ONLY Blockbuster Imax release in December). And the 1st full trailer was with Sherlock Holmes 2 (A WB film).

A. Inception and TDK's third trailers released in May were attached to Paramount films IM and IM2.

B. Ya the trailer would pull in more people.....but not that many. It is not going to boost the box office by a large amount, mainly because it goes online very quickly now. Hell I never saw Sherlock Holmes 2. So it is not going to grab everyone. Nor that many to begin with.

You have to think about the overall aspect. WB knows TDKR is their biggest film this year and more so this summer. They want to get as many people to see it as possible and get people excited. The Avengers is going to be the perfect target audience, and so many more people will see it, the film is going to probably make above 700-800 million at least. To get the word out with advertising is more important then adding a few more butts in the seats to Dark Shadows. I think they will take that hit, and focus on the film they know will make them tons of money.

 

[The_Raganork]

Posters hit near trailers, so If a trailer is coming a poster is coming sooner

 

[Nevincer]

Posters hit near trailers, so If a trailer is coming a poster is coming sooner

Exactly. Which is why I'm looking forward to that, it's generally the first sign.

 

[Kane52630]

Right now I just want the poster to hit.

Yeah the first indicator of a trailer for a big blockbuster is usually to release a poster before releasing the trailer. I say look out for the poster first then the trailer.

Edit: DAMN IT Rag beat me to it.

 

[kvz5]

There doesn't seem to be a pattern too on when they release the posters. IIRC, TDKR's first poster was released on a late Monday night and then we got the 2nd one on a Saturday (early afternoon or morning?). Random...

 

[killface]

well, if they put the trailer in front of the avengers, they're essentially preaching to the converted.

if they put the trailer in front of dark shadows, they would be selling the movie to those who havent decided to watch TDKR yet.

so yeah, from a marketing standpoint, it would be better if the new trailer is attached to dark shadows.

 

[The_Raganork]

well, if they put the trailer in front of the avengers, they're essentially preaching to the converted.

if they put the trailer in front of dark shadows, they would be selling the movie to those who havent decided to watch TDKR yet.

so yeah, from a marketing standpoint, it would be better if the new trailer is attached to dark shadows.

Counter to that: Avengers will hit more people in a day than Dark Shadows will in the week.

People who see Avengers may not be itching to See TDKR and a third trailer may change their minds.

 

[Solidus]

well, if they put the trailer in front of the avengers, they're essentially preaching to the converted.

if they put the trailer in front of dark shadows, they would be selling the movie to those who havent decided to watch TDKR yet.

so yeah, from a marketing standpoint, it would be better if the new trailer is attached to dark shadows.

... there is no indication of that. Trust me, the comic book movie fans are not the majority of those that see these movies or The Avengers, they are a small percentage. They go to the midnight and opening showings, and then a lot of the rest of the money is made by those that are just interesting in seeing it. The general audience is the majority of any of these films incomes. Dark Shadows is not going to reach as much of the GA is The Avengers is, and that is what all studios want is the GA masses money.

And again you would be converting way less people with Dark Shadows. Like many said I think it will be with both films but premier with The Avengers. It most likey will. The question is will it premiere with the Avengers, and I think it will.

 

[Nevincer]

I'm betting Friday the 27th is when the poster hits.

 

[killface]

Counter to that: Avengers will hit more people in a day than Dark Shadows will in the week.

People who see Avengers may not be itching to See TDKR and a third trailer may change their minds.

i've thought about that a lot too. but with how WB is marketing this thing, i really think that they're being "cost-efficient" with TDKR. i think that they believe that they already have the geeks hooked for TDKR since TDK (hence, the absence of viral marketing). they're going to spend the littlest amount of money until the necessary mid-may to mid-july blitzkrieg.

putting the trailer in front of dark shadows goes with what i think is WB's marketing strategy for TDKR.

 

[Kane52630]

Not to talk about the Avengers but I'm buying my IMAX 3D tickets for The Avengers on opening day and I'll probably watch it the next day about two more times. Everyone I know who aren't comicbook fans are super excited to see it. That being said, I kinda doubt WB will release their trailer with the Avengers because history shows competing studios don't usually put their trailer with their competition as silly as it sounds but I still have a small hope they do because it's really stupid not to.

 

[Nevincer]

Well from the reviews about the Avengers the TDKR trailer would have to be especially epic to even stick in their minds after seeing that film.

 

[Solidus]

Ya that's not the marketing strategy. The GA forget things easily I still have people ask and wonder if a new Batman film is coming out. With a major opportunity like TDKR, they are not going to be meager with what they spend. Cost efficient yes. (They've cut the budget of the virals almost completely) but in terms of the few months leading up it will be heavy saturation. The Avengers would be their best bet. Again, your under this odd impression that geeks are the only ones that make up the billion dollars TDK made.....they are a fraction of a percentage. The general audience is what will make their money. So The Avengers 90% of their money will be from "non-geeks". You need to let them know about TDKR.

 

[Solidus]

Not to talk about the Avengers but I'm buying my IMAX 3D tickets for The Avengers on opening day and I'll probably watch it the next day about two more times. Everyone I know who aren't comicbook fans are super excited to see it. That being said, I kinda doubt WB will release their trailer with the Avengers because history shows competing studios don't usually put their trailer with their competition as silly as it sounds but I still have a small hope they do because it's really stupid not to.

TDK and Inception's third trailers say hello.

 

[mad-sci]

You have to think about the overall aspect. WB knows TDKR is their biggest film this year and more so this summer. They want to get as many people to see it as possible and get people excited. The Avengers is going to be the perfect target audience, and so many more people will see it, the film is going to probably make above 700-800 million at least. To get the word out with advertising is more important then adding a few more butts in the seats to Dark Shadows. I think they will take that hit, and focus on the film they know will make them tons of money.

No, that would not happen.


Typically, the final trailer for a potential blockbuster is the most hyped, and designed to at last show the overall plot of the film. Its the last shot to get the audience hyped for the film, and generate interest.

With TDKR, you are forgetting one very simple fact.

People WANT to see this film.



Yes, BB and TDK final trailers were with IM and IM2, but TDKR's situation is different. After TDK made over $1 billion worldwide, there are more expectations.

There is little need to generate more interest in this film - its already in place. All WB need to do is remind people of WHEN TDKR is released, and that's it. I bet you that the focus of marketing on TDKR is on the date, and the fact its the 'final' film.

The TDKR final trailer is that rare example - something that people are willing to PAY to see before everyone else. In a time when trailers come online for free ALL the time (See The Avengers final trailer), this is a big deal for WB. And its more likely that WB would rather make money for themselves than the competition.


Another reason why WB may avoid putting the trailer with The Avengers is to avoid competition. You mght disagree, but there is a risk that opinions of TDKR would change after watching TAs. Its better to avoid all that.

 

[Nevincer]

Inception's third trailer was so spectacular. I still watch it to this day for a dose of epic. Really crossing my fingers for the same effect with TDKR.

 

[Kane52630]

TDK and Inception's third trailers say hello.

Tell them to leave a message.

But yeah I didn't say all the time and I hope they really do place the trailer with the Avengers so I can see it 3 times on the big screen.

 

[kvz5]

I do wonder if TDKR's tone will change a bit. I mean will it be as serious and plot centered as the 2nd one or will they go for more money shots instead and lighter moments? Catwoman hasn't really been shown yet (minus the sizzle reel) and even Batman was shown very little in the past 2 trailers.

 

[Nevincer]

I do wonder if TDKR's tone will change a bit. I mean will it be as serious and plot centered as the 2nd one or will they go for more money shots and lighter moments?

Aside from the lighter moments which I don't think is gonna happen, the two aren't mutually exclusive IMO. I think the tone will be the same as it's always been, but with a bigger focus on money shots and whatnot.

 

[The_Raganork]

Sadly there's this notion that:

Avengers = Good therefore TDKR = Bad

and the opposite. If Avengers does REALLY well, I assure you some Batfans will be shaking in their boots.

But there's no reason why! TDKR is already made it's not going to be any worse because of Avengers being good

It's all a matter of what film you like more: A fun, joyride or a Tonal, plot oriented film.

Depending on your personal preference it's going to decide which film is better for you. the SAME way Iron man and TDK went down.

 

[redfirebird2008]

TDK and Inception's third trailers say hello.

If I remember right, Spider-Man 3 had a teaser trailer with Superman Returns as well.

 

[Solidus]

No, that would not happen.


Typically, the final trailer for a potential blockbuster is the most hyped, and designed to at last show the overall plot of the film. Its the last shot to get the audience hyped for the film, and generate interest.

With TDKR, you are forgetting one very simple fact.

People WANT to see this film.



Yes, BB and TDK final trailers were with IM and IM2, but TDKR's situation is different. After TDK made over $1 billion worldwide, there are more expectations.

There is little need to generate more interest in this film - its already in place. All WB need to do is remind people of WHEN TDKR is released, and that's it. I bet you that the focus of marketing on TDKR is on the date, and the fact its the 'final' film.

The TDKR final trailer is that rare example - something that people are willing to PAY to see before everyone else. In a time when trailers come online for free ALL the time (See The Avengers final trailer), this is a big deal for WB. And its more likely that WB would rather make money for themselves than the competition.


Another reason why WB may avoid putting the trailer with The Avengers is to avoid competition. You mght disagree, but there is a risk that opinions of TDKR would change after watching TAs. Its better to avoid all that.

People want to see it if they know about it. You are over-estimating the general audience they don't sit on the Hype like we do and know every little bit about it. There are people that still don't know this film is coming out whether you like to think so or not. If it is what you say it is WB would not release any more trailers. But guess what....they will with tons of TV spots that will be airing every five minutes in June and July....why? Because people need to know about something before they want to see it.

And honestly not everyone wants to see it yet. Some need to be convinced. And again TDK and Inceptions trailer came out with Iron Man 1 and 2, and people had this same argument that they need to "avoid" competition. No they don't. They need to reach the target audience they want....that is what marketing is all about. The Avengers and TDKR are not competing for one another, TDKR comes out 3 months almost after Avengers. There is no direct competition.

 

[Solidus]

Tell them to leave a message.

But yeah I didn't say all the time and I hope they really do place the trailer with the Avengers so I can see it 3 times on the big screen.

They can't leave messages, their phone is almost dead.

 

[Solidus]

If I remember right, Spider-Man 3 had a teaser trailer with Superman Returns as well.

Yea it was. Man that was a while back lol.

 

[The_Raganork]

I do wonder if TDKR's tone will change a bit. I mean will it be as serious and plot centered as the 2nd one or will they go for more money shots instead and lighter moments? Catwoman hasn't really been shown yet (minus the sizzle reel) and even Batman was shown very little in the past 2 trailers.

The three trailers are a narrative in their own, they're not going to differ from each other that much.

I do expect a chuckle moment from the next one, though.