Tacit Ronin
Avenger
- Joined
- Aug 12, 2009
- Messages
- 20,527
- Reaction score
- 8
- Points
- 31
Just put up the Bat-symbol, and hopefully people will understand it's the next installment of one of the all-time most successful franchises. Just letting people know the movie is coming should be plenty by now, because they'll see it it droves.
I don't think the GP are loyal to any brand. They won't show up at the theater just because it's Batman. You have to entice them with appealing footage. There are exceptions though, like Harry Potter. And WB is making a big mistake marketing Rises like the last Potter film. A mistake they will regret because Batman just doesnt have the very rare, expansive, rabid following like Potter. It's fangeeks are far fewer in numbers.
IMO there are two things that appeal to the braindead GP: action/-explosions and showy, colorful characters. Batman isn't a showy character. He is the brooding, quiet anchor to the franchise. You DO NOT sell his character arc and expect to put asses in seats. Most moviegoers don't care about that. They care about cool one liners and explosions. Something every frame of footage we've seen from Rises lacks; something that was in TDK's trailer in spades. Something the Avengers trailers haven't failed in delivering: stuff getting blown up, RDJ's scenery chewing one liners, a villain with CLEAR motivations. Since Bane is far down the foodchain, WB does the only sensible thing possible, features him as vaguely as possible. Why let the GP be acquainted with the new villain? Finally, there is Catwoman, the only recognizable villain in the movie, a colorful character with one liner potential in her own right, and what do they do? Show as little of her as possible. It's like they brought back the marketing guys from Begins.