And they have dozens of properties that they can adapt to film. If one bombs, they will not dwell, they will move on to the next property.
Not really. Look at which of their comics sell. If they can't get Thor and Cap to sell, how are they going to get Ant-man to sell?
Like I say Marvel's top properties are with other studios, so if they can't bank with Thor, Cap, Iron Man, Hulk and Avengers, they are going to have to hope that Disney buys back the rights to those other characters.
They moved on from Hulk because it did worse the second time around, and they still had Thor, Cap, Avengers and the Iron Man sequels to push.
What I want to dispel is that Marvel operates like it does with it's Fox properties. The whole point of Marvel Studios is they fund the projects not the distributors. Fantastic Four was shelved because the money was being fronted by Fox.
So it's a misconseption that Paramount has any standing on if this movie gets a sequel, which is why if Feige says it's getting a sequel, it's getting a sequel. Marvel Studios is the ones putting up the money, not Paramount, they only pay to distribute the film and take a cut of the profits. With Disney owning Marvel, Marvel Studios still foots the bill for the development, but Disney can cover distribution, which is much cheaper and the Disney corp can recover 100% of the profits.
The only way Disney gets concerned is if Marvel is unprofitable, and Marvel Studios is just one division of Marvel. If Marvel becomes unprofitable and other sectors of Disney are having to make up for their losses, then they will probably spin them off, or the board of directors could force Marvel Studios to be absorbed into Disney Pictures.
My main point is people act like the old rules are still in play, and they are not.
