Apocalypse X-Men: Apocalypse Box Office Prediction Thread - Part 1

[BeholdMe]

I would just go so far as to say the trick is the trailers are not showing enough of why this movie is new. Apocalypse wants to destroy the world? Well so did Magneto (to a degree) in X2 and so did Kevin Bacon in First Class. So does every villain the Avengers fight. What else? It has Magneto going to the dark side and Xavier being concerned while Jennifer Lawrence prepares for "war?" Well... we've seen that too.

It just needs a hook. Days of Future Past had the nostalgia hook of the old cast back and then seeing them interact with the new cast, which gave it a novelty, as did the emphasis on time travel and the Sentinels.

I do predict that Apocalypse will at the very least be a decent movie and solid end to the First Class trilogy. And I have a fanboy hope that Singer will pull it out of the hat again and deliver something really special like he did in X2 and DoFP. But even the latter is true, the trailers are doing little to differentiate it from other superhero movies. Meanwhile, BvS and Civil War both looked quite different with the "brother vs. brother" marketing. Sure BvS ended up being awful, but folks didn't believe the critics until they saw it for themselves.

Maybe if Singer does make another really good superhero movie, the reviews will help give this some lift.

A lot of movies nowadays aren't fresh, Avengers and BvS was nothing new that we never saw before. BvS was sold on the creation of Trinity that's what really got people excited and see Wonder Woman on the big screen. I will say Avengers did utilize the team aspect moreso but it's happened in movies so not sure why XMen are getting the slack. I'm sure we'll hoping the marketing picks up so people shouldn't act like we are just getting nothing at all. I do want more to give the movie exposure to the masses though. Apocalypses world destruction is on a different level than Magneto and we have seen glimpses of it in the trailers. It dosent even look like CW or BvS so not sure why you think they are playing it safe and we just have seen nothing. I do like it more this way because with DOFP I knew the entire movie before it came out. The return of the OT was a nice add I just say we have seen things to show the scale of this movie. Would I like a little more yes with more dialogue I really want to hear Storm though.

 

[DACrowe]

I am just saying the marketing has not shown an image of what is really new about this to casual fans or non-fans. It is more destruction (like Avengers movies, BvS, MoS, and to a lesser extent DoFP) and more superheroes fighting villains.

As you said, BvS was selling "the Trinity" (or to the layman, "Hey, that's Wonder Woman!") and a conflict that was literally in the title. Civil War is selling Cap and Iron Man fighting. That looks different from the previous Avengers movies.

I am not saying either will be better than Apocalypse. In fact, I will go so far as to guarantee on its worst day that Apocalypse will be lightyears ahead of Batman v Superman. I am just considering why the marketing does not appear to be as exciting for many people as it did with Days of Future Past or other recent superhero movies.

 

[BeholdMe]

I am just saying the marketing has not shown an image of what is really new about this to casual fans or non-fans. It is more destruction (like Avengers movies, BvS, MoS, and to a lesser extent DoFP) and more superheroes fighting villains.

As you said, BvS was selling "the Trinity" (or to the layman, "Hey, that's Wonder Woman!") and a conflict that was literally in the title. Civil War is selling Cap and Iron Man fighting. That looks different from the previous Avengers movies.

I am not saying either will be better than Apocalypse. In fact, I will go so far as to guarantee on its worst day that Apocalypse will be lightyears ahead of Batman v Superman. I am just considering why the marketing does not appear to be as exciting for many people as it did with Days of Future Past or other recent superhero movies.

Most superhero movies will be heroes vs villian or hero vs hero, which is what CW is doing as well well the hero vs hero thing so why is it a problem with XMen doing hero vs major villian. Apocalypse is selling just that the character whom the movie is named after Apocalypse he has bee in every trailer only thing I ask is showing a glimpse of him battling the XMen showing his true power that will get people excited so if that's what your saying then I agree on that. The marketing seems just as exciting for this movie as it did DOFP I think just want to much give it time to pick up there's still over a month before it even comes out here in the US that's a long time from now to get a lot of marketing done. Everything I've seen(Storm riding the lightning and seeing her in action, Nightcrawlers return, the new costumes, the formation of the XMen) has got me stoked.

 

[Mad Ones]

I think the hook of this movie is revisionist ancient history and the horsemen. They've done a stiller job with the Horsemen but I don't think that stuff is reaching a large audience.

 

[BeholdMe]

I will agree that I do want a little more but the Horseman are def doing their job but I want Apocalypse.

 

[DACrowe]

Most superhero movies will be heroes vs villian or hero vs hero, which is what CW is doing as well well the hero vs hero thing so why is it a problem with XMen doing hero vs major villian. Apocalypse is selling just that the character whom the movie is named after Apocalypse he has bee in every trailer only thing I ask is showing a glimpse of him battling the XMen showing his true power that will get people excited so if that's what your saying then I agree on that. The marketing seems just as exciting for this movie as it did DOFP I think just want to much give it time to pick up there's still over a month before it even comes out here in the US that's a long time from now to get a lot of marketing done. Everything I've seen(Storm riding the lightning and seeing her in action, Nightcrawlers return, the new costumes, the formation of the XMen) has got me stoked.

I actually think the trailers have been selling what intellectually Singer is trying to use to differentiate Apocalypse from Magneto and the X-Men movies from the other superhero movies. That he is (Singer's interpretation) of the Old Testament God and represents the religious aspect superhero mythology. Snyder tried to incorporate that as well into his Superman movies... but Snyder's a hack, and Singer is going for something much more literal and potentially negative.

With that said, it is hard to translate that to exciting movie marketing, but I hope and expect it to be really interesting in the film. Otherwise, the focus is on mutant vs. mutant action. But you are correct, there is not a big sense of massive menace to the whole X-Men in the film in a way we haven't seen before. In short, give audiences something they haven't seen before. You're right, at the end of the day Civil War is still people costumes pretending to hit each other. But the fact that they are all good guys creates the sense of newness in the marketing as compared to other Marvel movies (which actually have also had heroes fighting).

I am rooting for this movie, I am just noting why I think it is not clicking as well as Days of Future Past did in its marketing a few years ago.

 

[psylockolussus]

I think compare to DOFP, its tougher for Fox to blow us away with the marketing, like there's no nostalgia/reunion factor in this one. While the introduction of the "younger versions" aren't really wowing the casual viewers because they got these actors that has no familiarity/attachment to the casual viewers yet, its kinda like First Class.

 

[BeholdMe]

I actually think the trailers have been selling what intellectually Singer is trying to use to differentiate Apocalypse from Magneto and the X-Men movies from the other superhero movies. That he is (Singer's interpretation) of the Old Testament God and represents the religious aspect superhero mythology. Snyder tried to incorporate that as well into his Superman movies... but Snyder's a hack, and Singer is going for something much more literal and potentially negative.

With that said, it is hard to translate that to exciting movie marketing, but I hope and expect it to be really interesting in the film. Otherwise, the focus is on mutant vs. mutant action. But you are correct, there is not a big sense of massive menace to the whole X-Men in the film in a way we haven't seen before. In short, give audiences something they haven't seen before. You're right, at the end of the day Civil War is still people costumes pretending to hit each other. But the fact that they are all good guys creates the sense of newness in the marketing as compared to other Marvel movies (which actually have also had heroes fighting).

I am rooting for this movie, I am just noting why I think it is not clicking as well as Days of Future Past did in its marketing a few years ago.

I mean I totally understand what you are saying, I'm really hoping we see some of whom Apocalypse is against the team and how serious the threat is. As I said though I'm sure marketing will pick up and it will be exposed more to the masses and I'm excited for people to see this movie and get excited for the franchise and just realize XMen is just as good as the other properties.

 

[BeholdMe]

I think compare to DOFP, its tougher for Fox to blow us away with the marketing, like there's no nostalgia/reunion factor in this one. While the introduction of the "younger versions" aren't really wowing the casual viewers because they got these actors that has no familiarity/attachment to the casual viewers yet, its kinda like First Class.

The difference though with FC is IMO it had D listed characters I could care less about, this one though it's new faces its still very popular characters being portrayed so I think with the right marketing it can very much work.

 

[GuestStar2004]

I think compare to DOFP, its tougher for Fox to blow us away with the marketing, like there's no nostalgia/reunion factor in this one. While the introduction of the "younger versions" aren't really wowing the casual viewers because they got these actors that has no familiarity/attachment to the casual viewers yet, its kinda like First Class.

Ah so thats why guardians of the galaxy failed

In the end nostalgia/reuinion doesn't matter.

 

[kevork89]

I'm sure there will be a shot in the next trailer (whenever that is) of the team up aspect of it. Something we haven't really seen. Or at least one shot of the team going up against Apocalypse. They need the money shot. The shot like the two teams running at each other in Civil War. Like the shot of Batman, Superman and Wonder Woman all together. There's been some fantastic stuff like the shot of bald Xavier or Psylocke spinning. But they need that it shot. DoFP had the shot of the two Charles meeting and it was flawless. Or one of the best things about the third trailer for DoFP was Colossus jumping through Blinks portal.

 

[GuestStar2004]

The thing about money shots is that often they are used to wow the audience and it works but also often they give give the best stuff away in the trailers and so far they haven't really shown all that much huge action really.

But that could be down to effects, didn't someone on here say they were having issues getting effects guys? i can't remember but yeah it will amp up with the 3rd trailer and tv spots

 

[kevork89]

Yeah that was happening because the effects teams were working on Jungle Book or something but that should be ok by now. Seeing as how I just watched Jungle Book lol. Yeah that's what I've loved about Apocalypse. We've seen so little that the payoff is gonna be amazing. But they do need like one big shot to get the audience going.

 

[GuestStar2004]

I have a feeling the 3rd will have quite a few money shots since it is there last go at impressing casual audiences during presumbaly civil war so they are likely to go all out with powers and explosions, or at least thats my guess anyway.

 

[RLAAMJR.]

If this movie reaches a billion dollars, I can see Storm movie coming sooner.

 

[Samarus]

If this movie reaches a billion dollars, I can see Storm movie coming sooner.

If this movie reaches a billion I'll buy every x-men movie on blu ray 5 times.

 

[samsnee]

Don't think this will hit a billion. DOFP had the best shot at that.

I agree with DACrowe. The trailers have been boring to be honest. Yes it's cool to see Psyloche and the younger cast. But there's nothing really exciting about it that I haven't seen before in other trailers.

They should have played up Apocalypse more. Make him an interesting villain and not just a standard Ronan or Malekith clone who is evil because he's evil.

 

[Sithborg]

The first teaser did a good job of presenting Apocalypse as an interesting villain.

 

[MadVillainy]

The first teaser did a good job of presenting Apocalypse as an interesting villain.

I like Apocalypse but how did they set him up to be interesting in the first trailer.

Really I can't imagine non comic fans thinking anything special about him.

Hope tomorrow's trailer turns things around.

 

[Frankeh]

I like Apocalypse but how did they set him up to be interesting in the first trailer.

How is him being established as the being many religions revere not interesting?

 

[MadVillainy]

Maybe because I know the source material, but it just didn't move me. I havent seen anything in the trailers to make Apocalypse look any more than your standard doomsday villain.

In the film, it'll be more fleshed out, but as Ive said I just don't think the trailers for this have been very good.

 

[Frankeh]

The first teaser did a good job of presenting Apocalypse as an interesting villain.

If some people think he doesn't look good enough so far, that's their right, but I don't see how the trailers have failed in selling him to an audience. He's the first mutant. He's what we know as God. He's here to destroy our world and build it a new, a la "Noah's Ark". We do kind of have to watch the movie to figure out the rest, no?

 

[samsnee]

How is him being established as the being many religions revere not interesting?

Because we are told he's interesting. But the character himself doesn't seem interesting

 

[Sithborg]

shrug

Isaacs lines in the teaser gave me shivers. But, given the outcries for some modulation to his voice, I understand I may not be the majority.

But, as much as I enjoy Apocalypse, he isn't exactly a deep villain.

 

[kevork89]

shrug

Isaacs lines in the teaser gave me shivers. But, given the outcries for some modulation to his voice, I understand I may not be the majority.

But, as much as I enjoy Apocalypse, he isn't exactly a deep villain.

The lines he delivers chill be everytime I hear it. Also I like the voice modulation. It add's to it for me.