I think $600 is likely.
I still don't buy the 178 mil reported budget. Also, there's marketing cost to be factored in as well. When you start to argue that a movie that is the end of a trilogy is doing well despite the fact that it's making less than its predecessor, you have a problem.
I feel like the next x-men may do better in a month like September or October when there are barely any big blockbuster like films.
last two X-Men movies in China (according to boxofficemojo)
Days of Future Past total $116,490,000 / opening: $39,350,000
The Wolverine: total $ 40, 570,000/opening $18,170,000
$ 80,000,000 seems to be totally fine then in comparison?! Why so much
doom-mongering?
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(in Sophie Turner voice)
I think a August release date is perfect because by then most blockbusters have released and there usually isn't any competition. GOTG released in August and it worked out for them.
^^^ Not to mention the ability to promote heavily during SuperBowl, NBA All Stars and NHL All Stars leaving a fresh impression on a lot of people's minds.
People really need to stop using Deadpools Box office as a comparison for CBMs. That was an anomaly and as much as piss-take of the genre as it was a part of it.
We are now talking about releasing a "X-Men" film in months like October/September. How the mighty have fallen!
There's a reason why studios release their blockbuster movies in summer months or holiday. When days, like Monday/Tues/Wed/Thurs are stronger in ticket sales. Though February, March and April are proving to be stronger. But September? isn't it the month where kids go back to school, after January, its like the most quiet month of the year when it comes to movies and you want to release X-Men there?
Well at least it would finally outgross X1 (worldwide) in the next 2 to 3 days!
There's a reason why studios release their blockbuster movies in summer months or holiday. When days, like Monday/Tues/Wed/Thurs are stronger in ticket sales. Though February, March and April are proving to be stronger. But September? isn't it the month where kids go back to school, after January, its like the most quiet month of the year when it comes to movies and you want to release X-Men there?
They will still make money.
Deadpool, Kingsmen/Kung Fu Panda 3 to a lesser extent made tons of money in February and January. Something as big as X-Men can be released in whatever month and be successful.
X-Men is a big franchise that has a pretty big built in fanbase. It'll be fine wherever. Probably a better move to put it in summer, but I don't think it'll hurt it much more but releasing it somewhere else. The quality matters more to me, and most other people than the release date
EDIT: Gravity and the Martian opened in October and made over 600 mill each.
The Martian and Gravity had good legs because they were good movies.Gravity and The Martian had great legs and those were not not your typical action blockbuster movie that are usually frontloaded. X-Men movies are your typical frontloaded action blockbuster films. The only X-Men films that are not that frontloaded is (obviously) Deadpool and X1.
And yes they could earn money if they had a production budget of $50 to $120 million by releasing those movies in those month but for X-Men... I don't think that kind of money is enough. For Deadpool/Wolverine sure... but X-Men, unless you want street-level action, sure. But Avengers/Spider-Man type action where almost everyone has their own mutant power, it needs bigger budget than $150 million. Apocalypse had a budget of "178" million and the effects/sets still look poor. What about if they reduce the budget again?
I would be okay for March. But September/October/January? I don't think its a good decision.
Days of Future Past was a good movie but it didn't have good legs.
Like I said its typical for action blockbusters to be frontloaded. Gravity/Martian are different films compare to X-Men and superhero films. Thats like comparing a X-Men film to perform like a Pixar film.
you know what, maybe it could have opened bigger in a month like September, when there isn't a new blockbuster coming out every weekend but there are a LOT of action films that underperformed in months like january, September and October. Heck, if Maze Runner 2 cost as much as a X-Men film, that would have be a big disappointment to Fox.
Anyway, if you think a X-Men ensemble film can perform better in a month like January, September and October. Oh well. I'm not gonna argue anymore.