All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - - - - - - - - - - - - Part 37

[STARMAN]

I didn't watch the game last night but just now saw the TV spot. I'm okay with no new footage. Nothing great but it served it's purpose.

I'm still holding out hope for a brand new trailer on Superman's 75th anniversary. As someone else said, wouldn't be surprised if this TV spot reappeared during the MTV awards.

 

[SpideyFan866]

So elmayimbe thinks a new MOS trailer comes out next week. I'm not convinced anymore. We'll see. Hopefully we see MOS on the cover of EW's summer preview tomorrow. I'll punch someone in the face if some other film get's the cover.

I think they are going to release SOMETHING next week for the anniversary. Not necessarily a trailer, but SOMETHING.

A new trailer would be ideal though.

 

[Marvin]

Glad WB has finally started moving on with their campaign. I suppose the people that were worried about that can finally start to feel better. I do wonder what this means for all those people that thought WB shouldn't be spending money while the storms that are IM3 and Treak 3 brew.
Apparently, it's possible to put stuff out there and it not be a waste.

The issue still persists however, that WB seem to think they have hot **** on their hands and they can set the world a stir with subtle repetitive material. I was in a bar when seeing this and no one batted an eye. Very different than the Transformers 3 superbowl spot which kinda stole the show. And had meat heads cursing in praise.

(again)I think what WB is doing would be brilliant if this was the first Superman film of the new era, but in the wake of bouncing back from Returns, I'm hoping they stop this "Where do I come from" campaign and start the "Kneel before Zod" one.

Fingers crossed for a next trailer that doesn't just bring awareness but really shocks people into excitement(especially the naysayers). I can't see anyone defending another subtle one. Loved seeing the footage out there though.

Drew is over estimating the brand, just like WB imo.

 

[Torrente]

This TV Spot did a great job of differentiating Man of Steel from the typical summer movie. And the way they throw in Superman's "What do you think?" question to Lois at the end, just like in the trailer... It really is genius. He's not asking Lois, he's asking the audience. And it forces people to think, if just for a second on what they just saw, and if they're interested in seeing Superman again.

I don't think they can afford to do the kind of TV Spot you described. It would get people who are already fans excited, but it would have done nothing for the general audience. Especially the people watching the game it premiered during. A TV Spot like that is exactly the type of thing I would be afraid WB would do, but at least they seem to understand that they need to sell the story as well as the fact that it's Superman.

Completely agree, also, I'd love it if they give us a new trailer and posters and THAT IS IT! No more, for future tv spots just do what you did with this one, grab parts from trailers. I'm obviously dying for new material but I would HATE it if they start showing too much...

 

[BH/HHH]

Yeah I'd be fine with just new posters and the new trailer before the film. Ill probably not look at the TV spots unless I see one on TV and will avoid the clips that always get released.

 

[I SEE SPIDEY]

Glad WB has finally started moving on with their campaign. I suppose the people that were worried about that can finally start to feel better. I do wonder what this means for all those people that thought WB shouldn't be spending money while the storms that are IM3 and Treak 3 brew.
Apparently, it's possible to put stuff out there and it not be a waste.

The issue still persists however, that WB seem to think they have hot **** on their hands and they can set the world a stir with subtle repetitive material. I was in a bar when seeing this and no one batted an eye. Very different than the Transformers 3 superbowl spot which kinda stole the show. And had meat heads cursing in praise.

(again)I think what WB is doing would be brilliant if this was the first Superman film of the new era, but in the wake of bouncing back from Returns, I'm hoping they stop this "Where do I come from" campaign and start the "Kneel before Zod" one.

Fingers crossed for a next trailer that doesn't just bring awareness but really shocks people into excitement(especially the naysayers). I can't see anyone defending another subtle one. Loved seeing the footage out there though.

Drew is over estimating the brand, just like WB imo.

If the Brand were that Strong than Superman Returns would have hit 250-275mil in 2006 regardless of it's quality. Of course he is over estimating the brand. These "Superman is going to break records regardless of marketing" people said the same thing in 2006. This movie needs to be marketed like any other film. I'm fine with the story based marketing for now but I do want to see some action eventually.

 

[STARMAN]

It's ironic. When Snyder was hired , there was a concerned it would be too much style and not enough substance. Right now we're getting the opposite. They're going out of their way to show it's toned down and character-driven.

 

[mad-sci]

(again)I think what WB is doing would be brilliant if this was the first Superman film of the new era, but in the wake of bouncing back from Returns, I'm hoping they stop this "Where do I come from" campaign and start the "Kneel before Zod" one.

Fingers crossed for a next trailer that doesn't just bring awareness but really shocks people into excitement(especially the naysayers). I can't see anyone defending another subtle one. Loved seeing the footage out there though.

Drew is over estimating the brand, just like WB imo.

WHY do people keep insisting on a campaign focused on Zod?

From Day 1, the entire marketing focus of MOS has been on Superman and his character. HE is the driving force of the entire campaign, 100%. There WILL be posters and trailer bits with Zod in it, but he will NEVER be the marketing aim of MOS.


If WB wanted to make Zod the marketing aim of MOS, they would have done so a long time ago. The truth is that the people who work there are not idiots, and do seem to know what they are doing. Unlike every other superhero film out there, the focus of MOS is not the villain.


Anybody expecting a 'Kneel before Zod' type marketing shift, prepare to be disappointed...


As for why WB has started now? Both IM3 and STID have reached the apex of their marketing campaigns - the only thing that can be released now are spoiler scenes, which the general audience will avoid.



The Superman brand cannot be overestimated, because it is still an unknown. You should also not underestimate the fact that it IS a well known universal brand, like James Bond. Even if people haven't seen SR, the majority ARE aware of who Superman is.



Let's be totally honest here too. Is this film going to break Box Office Records?

No.


It's got nothing to do with marketing (although it would increase the opening weekend a LITTLE), but more to do with the fact that this film follows on from a BO disappointment.

THIS is the film that is a total clean slate for WB for the Superman franchise, the one that wipes away all those different projects in development hell and ended with SR.

If SR had been successful, the sequel would have been marketed like mad. Alas, we are in a situation where WB needs to start from the beginning, by establishing the character first, BEFORE moving onto the bigger film.

It's cheaper than SR, has a LOT less production costs, will definitely have more action, and may be more accessible for people of all ages. It's already more of a success.

 

[GreenKToo]

I'm satisfied with the tv spot, it did its job. That said, I hope the next trailer brings the action. Showing superman punching zod or vice versa, with a shockwave that breaks glass and overturns cars spoils nothing. On the contrary, it will make folks WANT to see it even more. We know it has a story, now show the action.

 

[Midnight Black]

So...... Superman Lives? Will there be a giant-spider too? And gay Zod Robots?

Your sarcasm escapes me....

Simple question really....

How would folks feel if Superman only flew twice in the movie or was shown to fly twice, but hopped around for the majority of the film like John Carter?

 

[DarthSkywalker]

WHY do people keep insisting on a campaign focused on Zod?

From Day 1, the entire marketing focus of MOS has been on Superman and his character. HE is the driving force of the entire campaign, 100%. There WILL be posters and trailer bits with him in it, but he will NEVER be the marketing aim of MOS.


If WB wanted to make Zod the marketing aim of MOS, they would have done so a long time ago. The truth is that the people who work there are not idiots, and do seem to know what they are doing. Unlike every other superhero film out there, the focus of MOS is not the villain.


Anybody expecting a 'Kneel before Zod' type marketing shift, prepare to be disappointed...


As for why WB has started now? Both IM3 and STID have reached the apex of their marketing campaigns - the only thing that can be released now are spoiler scenes, which the general audience will avoid.



The Superman brand cannot be overestimated, because it is still an unknown. You should also not underestimate the fact that it IS a well known universal brand, like James Bond. Even if people haven't seen SR, the majority ARE aware of who Superman is.

"Kneel before Zod" is a clear reference too more action in the trailers. Less mood, more punching.

 

[SpideyFan866]

Your sarcasm escapes me....

Simple question really....

How would folks feel if Superman only flew twice in the movie or was shown to fly twice, but hopped around for the majority of the film like John Carter?

Part of me wouldn't care since flight, among other things, wasn't originally apart of Superman's power-set (He did in fact just super speed and jump around at first), but a much larger part would be upset.

Being a Smallville fan, I would probably be accepting, but I even still, there is no reason for him not to fly after the fortress scene where he takes off.

 

[Torrente]

One of these latest interviews last week (don't remember who the interviewed person was) mentioned that they didn't make a Superman TOO strong or powerful because it would basically ruin a need for a JL movie, I wonder how they achieved this? Did they actually "decreased" his power?

 

[Mysteryman]

I dont thinkMarvin is suggesting a campaign focused on Zod alone but one focusing on the kind of action the character is associated with, Superman Versus Zod .
a shot of the two clashing against the city skyline would have been nice .

 

[Mysteryman]

"Kneel before Zod" is a clear reference too more action in the trailers. Less mood, more punching.

Exactly.

 

[mad-sci]

"Kneel before Zod" is a clear reference too more action in the trailers. Less mood, more punching.

That's new to me....


I expect there WILL be more action bits released, but be honest...

Look at IM3 and the bits with the Plane rescue, Tony's house and the multiple IM.

Are they amazing trailers? Without question.

Do they get you hyped for the film? Hell yes.

Would you rather have seen them first in the theatre? Ummm......

 

[Midnight Black]

Part of me wouldn't care since flight, among other things, wasn't originally apart of Superman's power-set (He did in fact just super speed and jump around at first), but a much larger part would be upset.

Being a Smallville fan, I would probably be accepting, but I even still, there is no reason for him not to fly after the fortress scene where he takes off.

Thank you....I too would like to see him fly around more, but as you said it was not a part of his original "power-set." Would be interesting to see him jump around at first and then build to the flight as if he is curious if he can or not; however, I wouldn't want this to take the whole movie or even the first few acts to achieve.

 

[SpideyFan866]

One of these latest interviews last week (don't remember who the interviewed person was) mentioned that they didn't make a Superman TOO strong or powerful because it would basically ruin a need for a JL movie, I wonder how they achieved this? Did they actually "decreased" his power?

They don't have to decrease power, but limit the incredible feats of power.

For instance, no lifting continents. Lifting cars, buses, etc. is fine. Ripping off a steel girder and swinging it like a bat, fine.

Pretty much, just do it like the comics. In the comics, the measure of his power is unlimited, but its dependent upon how much energy from the yellow sun he absorbs.

They even kinda did that in SR, where he flew up into the clouds and absorbed the energy from the yellow sun before he lifted up the "continent". It was really more of an island, but whatever.

 

[SpideyFan866]

Thank you....I too would like to see him fly around more, but as you said it was not a part of his original "power-set." Would be interesting to see him jump around at first and then build to the flight as if he is curious if he can or not; however, I wouldn't want this to take the whole movie or even the first few acts to achieve.

Exactly. I would like to see him toying with his powers and hinting at his ability to fly, but once he finds the fortress and is mentored by Jor-El, he should have full knowledge of his powers. Not necessarily how powerful he can be, but the basics and know how to use them.

 

[JackMercy]

I realize I am being cynical here, but this spot doesn't even mention the name Superman.

Well, the film's not called Superman, is it?

 

[GreenKToo]

Good points mad-sci, but you know what you're getting with IM after the last two films. Mos? Unknown. Folks need a reason to see it other than just the name Superman.Do I want to see all the action scenes spoiled? Of course not, but one quick shot of zod and supes going at it with superspeed and strength will sell alot of tickets.

 

[JackMercy]

The issue still persists however, that WB seem to think they have hot **** on their hands and they can set the world a stir with subtle repetitive material. I was in a bar when seeing this and no one batted an eye. Very different than the Transformers 3 superbowl spot which kinda stole the show. And had meat heads cursing in praise.

Meatheads (unfortunately or fortunately) aren't Warner Bros.' intended audience for this. Everyone else is.

They are, however, attempting to re-brand Superman in a way that contemporary Dark Knight-fed audiences can understand and sympathize with...

 

[Torrente]

Simple question really....

How would folks feel if Superman only flew twice in the movie or was shown to fly twice, but hopped around for the majority of the film like John Carter?

From what I can think of we have seen him flying in the trailer in the lift off part, when he's about to clash with Zod and in the stratosphere, we also got a shot of him flying (looked more like"cruising" the skies) in the CC trailer and let's not forget what Russell Crowe said in an interview...something along the lines that this Superman is super sonic when he flies (I get excited just thinking about it lol).

So I'm betting we'll definitely see supes flying just enough...

PS. Also we saw him flying in the teaser trailer btw...

 

[Midnight Black]

Exactly. I would like to see him toying with his powers and hinting at his ability to fly, but once he finds the fortress and is mentored by Jor-El, he should have full knowledge of his powers. Not necessarily how powerful he can be, but the basics and know how to use them.

I do wonder though how Jor-El can mentor Kal and tell him all that he may be able to do given his powers. That was always somewhat of a plot whole IMO in the first Superman movie. Unless the kryptonians visited earth since man had basically become modernized how would they know how people would respond and act and what, and how powerful human beings are and aren't against kryptonians. Krypton was light years away and unless the kryptonians had been to earth before...I mean actually been and not seen through a space telescope or whatever, then they would not know how advance humans were. There was a reference in Superman the movie I think (don't quote me) where Clark says to Lois that his home planet had been destroyed ages ago. If that was the case then wouldn't the humans still be either living during B.C. around Moses time or even prior to that as cavemen?

 

[Midnight Black]

From what I can think of we have seen him flying in the trailer in the lift off part, when he's about to clash with Zod and in the stratosphere, we also got a shot of him flying (looked more like"cruising" the skies) in the CC trailer and let's not forget what Russell Crowe said in an interview...something along the lines that this Superman is super sonic (I guess excited just thinking about it lol).

So I'm betting we'll definitely see supes flying just enough...

You can't always go by trailers though. They could take 5 seconds of him flying around from the movie and make it seem like he flies all the time by tricky editing. We see him fly down towards Zod...heck that could even by fancy falling lol. Then we see him take off from the fortress into the sky, through the stratos and into space. All that could be the same flight scene and not different flight scenes.