Dark Raven
It's not about what you deserve...
- Joined
- Apr 2, 2010
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- 61,570
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If, hypothetically, Disney only had a casual interest in Sky, it would be in their interest to say they had a strong interest (since they know Comcast is interested and any value they will get from Comcast will be greater if they at least pretend they're very interested also).
And if, hypothetically, Comcast only had a casual interest in Fox, it would be in their best interest to say they had a strong interest (since we know Disney is interested and Comcast's bargaining position will be stronger if they indicate they want Fox plus Sky).
Judging either company's real interest is difficult because of the situation.
If a poker player says they've got a great hand, maybe they do, maybe they don't. There's no way to know because it's all part of the game.
On the other hand, if either were still trying to woo that female Fox shareholder, I don't know if it's better to say they have only a causal interest in her or a strong interest. Sometimes both tactics can work or backfire.