"It was always the intention that introducing them to the public would be happening quickly, and it would happen in the show," Marvel Studios President Kevin Feige tells
Badass Digest.
"There have been discussions between myself and Eric Buckley and Dan Carroll, who is the conduit between Jeph Loeb and the runners, in terms of them saying, ‘We’re thinking of doing this, this and this - does that gibe with what you’re doing in the movies?’ And in some cases, like with the Avengers movies, it’s very close. We have to say, ‘This is happening, so you have to do this.’