There's no question deals across segments of a company can be difficult. Like Marvel Entertainment trading the cinematic licensing fee to an arachnid themed superhero in exchange for Disney Consumer Products controlling the merchandising rights to said character. Or, to get even more crazy, ESPN releasing a veteran sports announcer from his contract in exchange for Disney Animation controlling rights to an old timey cartoon rabbit.
Nothing but media hogwash that was concocted for sensationalist purposes. Al Michaels tells a different story. From The New York Times:
http://www.nytimes.com/2014/11/25/sports/michaelss-life-you-cant-make-this-up.html
I know its fun to write about the rabbit, Michaels said. But the deal was already done, and I didnt want to be the center of attention. Someone came up with the idea that the Disney heirs wanted this rabbit. At the end of the day, everybody was in agreement that some people in the press will think there is some nefarious thing about my breaking a contract. So the rabbit was thrown in. It was fun, but the deal was done, and Oswald or no Oswald, Im at NBC for the past nine years.
As for Spider-Man, what happened there was the result of Disney's buyout of Marvel that officially went into effect at the beginning of 2010. Previous film right deals at other studios had remained intact. It was simply an exchange of Sony keeping all the film rights in perpetuity for Spider-Man and Disney got back all the merchandising rights, including for the Spider-Man films. They made out like bandits from that deal and it was one of the smartest deals ever made in 2011. Without that deal, the later production deal with Marvel and Sony might never have happened.
Desperate? Who said anything about desperation? FOX was likely motivated by WB earning $1M per episode from Netflix for the Gotham streaming fees and wanted in on the action. They had an asset on hand that had zero value to FOX which also happened to be one the TV rights holder, Disney/Marvel, coveted.
But since you brought up the word, let's flip it. Why would Disney be so desperate to get additional TV licensing fees on top of the eleventy billion or so programs they have in production that they would relinquish exclusive control over Marvel branded television programming?
Your characterizing that Fantastic Four 2015 bombing was the catalyst of finishing the one year deal. Fox was ready to put those rights on the table to get the X-Men TV rights they wanted.
Disney is a big company. You make it sound like they don't have the money or infrastructure in place to get involved in more shows right now. What's happening with this TV deal is nothing out of the ordinary. TV works differently than it does in film. A network will air content that's technically produced and owned by competitors.
Why wouldn't Disney even bother to ask for early release of the FF live action rights in exchange when there are numerous reports that they had requested at least some of those rights multiple times in the past?
Because there's absolutely no evidence they did.
Why was Disney so desperate to make this deal that they would concede the one bargaining tool for getting back the live action rights to their characters, which have proven to be extremely lucrative on both the big and small screen?
It's hardly their only bargaining tool. I see no desperation from Disney on their part.
The fact is this. All of Disney's Marvel TV products are considered as canonical to the greater MCU. Anything they did with X-Men wouldn't really fit in with that. The X-Men film properties are set up elsewhere, and they can't use mutants in the films. It wouldn't work to have mutants and X-Men characters on TV that can't transition over to the films as well. Hence why Inhumans or people with powers are essentially used as the stand-in for mutants for the TV shows.
So this TV deal lets them have their cake and eat it too. They get some more skin in the game and get to profit off of Fox producing new X-Men TV shows.
At the end of the day, Disney is still playing with the better deck. They have the best hand. They have the best cards. Disney's the alpha dog of this pack and Fox is the beta. I see no desperation here at all on Disney's part. They've made out like villains in all of this.
Why didn't Disney execs walk out of the negotiating room when FOX refused to put the FF rights on the table? Why would FOX cling to a useless property like grim death?
Because studios and corporations are very petty and vindictive when it comes to IP. The IP of Fantastic Four may no longer have value to Fox, but it still has value to Disney. If Disney got those rights back as fans want them too and Marvel did something great and new with Fantastic Four, that would make Fox look even worse. Yes, even worse than making three bad Fantastic Four movies. Their stockholders would be furious. I'm not saying it's smart, but that's the reality of such things.
What was the "juice" that FOX used to get Disney/Marvel to cut a TV deal after seven years of Disney disinvestment in the X-Men family of characters?[/QUOTE]
Obviously, Marvel is clearly getting input and a cut of this production. Jeph Loeb is clearly getting his own say so. And Marvel is officially co-producing another TV pilot with Fox. We don't know what this show is, but clearly, Marvel is getting something out of this deal to be listed as a co-producer.