Bishop and Blink were pretty anticipated characters. But that film also had Wolverine, Iceman, Colossus, Kitty and Storm who are gonna grab the popularity vote.
Blink was def a highlight for many. Marketing Rogue, obviously a mistake.
I'm not following your point here though, that it's ok to waste the potential of these characters as long as they are not marketed? I think the goal is don't ruin or waste the characters period be it X3, XMOW, DOFP or XMA.
I'm just saying the reason why non-comic readers were disappointed with the horsemen was because they were marketed as major characters, which they obviously were not. Even if they replaced them with C-listers like the horsemen in the original storyline non-comic fans would have still been disappointed.
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