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"This is worth $1.5 billion to you and only you. In anyone else's hands it's unlikely to ever turn a profit, but to YOU it's $1.5+ billion profit, so please accept it instead of $1.5 billion cash." is exactly what I'd say if I was the CEO of Comcast, yes.
And if Iger bought that line, shareholders would beat him like Jack's mother for selling a healthy cow for three beans. Heck, he'd be stupider than Jack because the beans really were magic, while the FF film rights have a cash value of roughly $0 because of the Daredevil and Ghost Rider precedents.
Also, the MCU has made successes (on the movie end) out of basically every no-name superhero they've tried. Feige could put out a Great Lakes Avengers movie in the next phase and make $700 million. It is hard to justify paying a ton of money to a property like Fantastic Four when they can do just as well with the properties they have and pay nothing. FF's value above replacement is really low. X-Men is a little better, but the only one that I see them really going out of their way for is Spider-Man. He really is on a different level.