ADollarADay
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Reminder that the Sky bid continues today at 12PM EST. Fox/Disney will have their bid up at that time. It'll end tomorrow evening. The winning bid will be made public by 09/27.
https://www.bloomberg.com/news/arti...-for-sky-could-be-resolved-in-one-day-auction
Disney would ideally like to win this as otherwise they would have to try to break into that market with Hulu, DisneyPlay, and ESPN. All of which are non existent there. It'll be an uphill climb. Regardless though, they'll make out well as I think they'll bid 15 pounds/share, Comcast comes back with 16 pounds per share, final bid Disney goes up or matches and Comcast goes up to 17 pounds/share or so.
That drives up that 39% of Sky quite nicely and it does indeed set up the scenario for an asset swap of 30% of Hulu + the marvel rights. That said I wouldn't expect Marvel theme park rights in Orlando to swap overnight. Most likely scenario in this situation would be the contract gets amended with an end date (say 10 years from now), removal of exclusivity in Orlando (so both parks can use it during that period, and removal of exclusivity of the word Marvel.
Either way it's a win win for Disney.
For fans:
If you are a Disney investor and want to make money, you want Disney to win this (at a reasonable price).
If you are a Marvel fan and want everything under one roof, you want Comcast to win this and an asset swap to take place (i.e. 39% of Sky for 30% of Hulu + marvel rights (theme park and movie) + cash).
You don't need to worry. There's no evidence suggesting they can't use the characters in their own MCU show or movie. Disney could not have signed away Kingpin in 2013 even if they wanted to.
Comcast is the most likely winner in an auction scenario, according to a Bloomberg survey of 17 M&A and event-driven trading desks. On average, the traders bet a winning bid will come in at about 16.53 pounds per share.
https://www.bloomberg.com/news/arti...-for-sky-could-be-resolved-in-one-day-auction
Disney would ideally like to win this as otherwise they would have to try to break into that market with Hulu, DisneyPlay, and ESPN. All of which are non existent there. It'll be an uphill climb. Regardless though, they'll make out well as I think they'll bid 15 pounds/share, Comcast comes back with 16 pounds per share, final bid Disney goes up or matches and Comcast goes up to 17 pounds/share or so.
That drives up that 39% of Sky quite nicely and it does indeed set up the scenario for an asset swap of 30% of Hulu + the marvel rights. That said I wouldn't expect Marvel theme park rights in Orlando to swap overnight. Most likely scenario in this situation would be the contract gets amended with an end date (say 10 years from now), removal of exclusivity in Orlando (so both parks can use it during that period, and removal of exclusivity of the word Marvel.
Either way it's a win win for Disney.
For fans:
If you are a Disney investor and want to make money, you want Disney to win this (at a reasonable price).
If you are a Marvel fan and want everything under one roof, you want Comcast to win this and an asset swap to take place (i.e. 39% of Sky for 30% of Hulu + marvel rights (theme park and movie) + cash).
Then they can make DD a Hulk-esque character. Showing up in other people's movies
You don't need to worry. There's no evidence suggesting they can't use the characters in their own MCU show or movie. Disney could not have signed away Kingpin in 2013 even if they wanted to.
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