Chesterfield
Sidekick
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Exactly, 4.5 bil. from selling merchandise in a year is a huge number, just to put it in perspective, Disney bought Marvel for 4 bil and Lucas Film for 4.05 bil.
It's also important to remember that the money Disney makes off merchandise annually is in the Tens of Billions. In 2015, Frozen merchandise alone made about $6.5Billion and merch for SW made close to 50Billion.
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