The Daily Planet - Superman News and Speculation Thread (🚨TAG SPOILERS🚨)

[ArmsHeldOut]

 

[Lily Adler]

 

[Karelia]

Where's is Fillion's orange bowlcut

While it will be funny and I'm all for it, I also get if they decide not to do it lol. I got use to Gardner's more modern look over the years.

 

[Captain Tired]

I need to see the bowl cut. Bowl cuts have been discriminated against in superhero movies for far too long. First it was the Toad, now it's Gardner. Who's gonna be next?! Solomon Grundy?

 

[Nemeres]

Corenswet rift confirmed

 

[Lily Adler]

I need to see the bowl cut. Bowl cuts have been discriminated against in superhero movies for far too long. First it was the Toad, now it's Gardner. Who's gonna be next?! Solomon Grundy?

 

[Tra-El]

Hopefully nothing leaks (even though it makes things boring). Selfishly, after being around for the SR and MoS days, I would be fine not seeing anything until the first trailer sometime next year.

Fans just end up nitpicking everything to death. Even with the Returns suit, the pictures did it no justice but to me it wasn't even that distracting in the movie.

If we don't see anything until next year, it would be way too late. There's a difference between being meticulous with planned marketing and flat out refusing to show anything. Things must be shown within the next couple quarters of this year or sadly, there will be lackluster momentum going into this, which is the last thing DC needs. I'm still holding out hope that Gunn may have something up his sleeve for SDCC (literally..anything. Even a poster tease) and will be okay with a teaser or trailer in late QRT 3 or 4 if it comes to it.

 

[hopefuldreamer]

Yeah I don't see the positive to allowing nothing to leak. Half the fun of fandom for me is in the speculation, discussion and excitement during the lead up to release.

What exactly is the negative impact they are guarding so heavily against? How would it be damaging to have a few shots leak every now and then?

I dunno, maybe I'm missing something

 

[Invader Joker]

If we don't see anything until next year, it would be way too late. There's a difference between being meticulous with planned marketing and flat out refusing to show anything. Things must be shown within the next couple quarters of this year or sadly, there will be lackluster momentum going into this, which is the last thing DC needs. I'm still holding out hope that Gunn may have something up his sleeve for SDCC (literally..anything. Even a poster tease) and will be okay with a teaser or trailer in late QRT 3 or 4 if it comes to it.

Teaser trailers are typically not released for movies until at least 6 months before release. Relax

 

[Invader Joker]

Also Gunn already stated there will be paparazzis in Ohio they can do nothing about. Ohio shooting begins in 2 weeks.

 

[Captain Tired]

It's sad how Adam Lanza couldn't maintain that positive mental attitude.

 

[flickchick85]

Ah, fandom. Always getting ourselves worked into a tizzy about marketing when we’re still over a year out. Tale as old as time lol. The real promotional stuff won’t kick in ‘til next year, and I can guarantee there will be zero “awareness” problems with the GA when that happens.

I actually think a bigger problem lately with certain movies has been the opposite: trailers have been playing for TOO long in front of every movie to the point that the audience gets sick of ‘em and wants nothing to do with the movie by the time it actually comes out. I feel like that’s part of what happened with Argylle and The Fall Guy. Even I was so sick of those trailers and I had seen The Fall Guy 2 months early and loved it. Starting to promote a movie too early can be just as detrimental as promoting it too late imo.

We’ll get leaks and pics later this year. I have no worries about that. But Gunn & Co. shouldn’t be worried about marketing the movie at this point, just making it.

 

[Still Wynning]

While we’re on the subject of marketing and trailers, I recently discovered and have been listening to this piece of music on and off for the past few days, and it would absolutely be appropriate to use in the very first teaser trailer or even one of the other trailers:



It just screams hope and optimism and “Things seem hopeless and bleak, but they’re going to get better and we’re not going to give up”. I mean, how great of a mission statement would that be as a way to say, “Superman’s back!“? (Also, the orchestral part was done by Hans Zimmer, so it would be a nice tip of the hat to the previous composer of the previous iteration of the character.) I already get super emotional listening to it by itself. I can only imagine how much of an emotional mess I would be if this played to actual footage. James Gunn, getting him right, plus this piece of music in a trailer, would have me bawling buckets of tears.

Superman is my first and still my favorite comic book character. He’s always meant so much to me, as a little kid who felt different and alone and related to him for also being different but still chose to help people, but especially now as a transwoman that feels like they have a new lease on life, newfound purpose, hope that things are going to be alright and the need to inspire others through my journey and example and be a light to others.

 

[Tra-El]

Teaser trailers are typically not released for movies until at least 6 months before release. Relax

I'm relaxed. TOO relaxed. I have way more urgency with this film than the other outings. I want Superman to do well as a character on the big screen. That means I care, which is a good thing than not giving two 'effs. This reboot is big. Beginning with Superman in the DCU is big. With that, comes anticipation. Being a year out isn't that far off, all. Especially compared to yesteryear where it was a 3-5 year fluctuation. If we get something within this year during filming, AS WE SHOULD, I'll be good. Waiting until next year before any built up anticipation isn't ideal, IMO.

 

[Tra-El]

Ah, fandom. Always getting ourselves worked into a tizzy about marketing when we’re still over a year out. Tale as old as time lol. The real promotional stuff won’t kick in ‘til next year, and I can guarantee there will be zero “awareness” problems with the GA when that happens.

I actually think a bigger problem lately with certain movies has been the opposite: trailers have been playing for TOO long in front of every movie to the point that the audience gets sick of ‘em and wants nothing to do with the movie by the time it actually comes out. I feel like that’s part of what happened with Argylle and The Fall Guy. Even I was so sick of those trailers and I had seen The Fall Guy 2 months early and loved it. Starting to promote a movie too early can be just as detrimental as promoting it too late imo.

We’ll get leaks and pics later this year. I have no worries about that. But Gunn & Co. shouldn’t be worried about marketing the movie at this point, just making it.

It has to begin within this year. It just has to. I agree that there is a fine line between overexposure and underexposure. We've been through this many of times, but this has now become a different situation for DC as its own studio. You don't have to unload your machine gun with nonstop rounds of ammunition to the point of over exhaustion, but you can still fire a round every once in awhile. I'm just saying I'm good with anything, big or small, happening in 2024. You don't want to put yourself in a blitz position in 2025 and things happening at a rapid rate as your post suggests above. Sprinkled awareness is the way to go with this. I am trusting the process as I said before. As a fan, I'm urgent..not negative.

 

[flickchick85]

It has to begin within this year. It just has to. I agree that there is a fine line between overexposure and underexposure. We've been through this many of times, but this has now become a different situation for DC as its own studio. You don't have to unload your machine gun with nonstop rounds of ammunition to the point of over exhaustion, but you can still fire a round every once in awhile. I'm just saying I'm good with anything, big or small, happening in 2024. You don't want to put yourself in a blitz position in 2025 and things happening at a rapid rate as your post suggests above. Sprinkled awareness is the way to go with this. I am trusting the process as I said before. As a fan, I'm urgent.

I can’t agree. Kicking your marketing campaign off 6 months in advance doesn’t even count as “blitz” marketing. That’s just standard marketing lol. Look at Beetlejuice Beetlejuice. Teaser poster hit in February, teaser trailer hit in late March, for a September 6th release. There’s already tons of awareness and we just got a 2nd trailer. That’s normal. And the same studio as this, so likely not far off from WB’s plans for this. Nothing “needs” to start this year at all for it to get plenty of awareness and momentum going by next July. Absolutely nothing at all. But we probably will get a few things anyway, just due to Gunn’s perpetual fan engagement online.

 

[Tra-El]

I can’t agree. Kicking your marketing campaign off 6 months in advance doesn’t even count as “blitz” marketing. That’s just standard marketing lol. Look at Beetlejuice Beetlejuice. Teaser poster hit in February, teaser trailer hit in late March, for a September 6th release. There’s already tons of awareness and we just got a 2nd trailer. That’s normal. And the same studio as this, so likely not far off from WB’s plans for this. Nothing “needs” to start this year at all for it to get plenty of awareness and momentum going by next July. Absolutely nothing at all. But we probably will get a few things anyway, just due to Gunn’s perpetual fan engagement online.

Normal doesn't always apply in DC terms givin the nature of its recent history. Keaton as a lead in an 80's highly anticipated sequel some odd decades later doesn't really need as much messaging compared to what is and what has happened to the DC brand. I'm not asking for full blown; balls to the walls marketing at this stage. I'm more in favor of the "give us a few things anyway" that hopefully is happening shortly. Even a teaser poster near SDCC will hold me over in the meantime. Gunn has no problems posting on social media, as you said..or hell, going out of his way to debunk random scoops. It's a Catch 22 being a DC fan right now lol. WB is still in a "prove it" position so naturally fans will have bigger eyes on how things are handled. It's just what we do. It's also good for us who enjoy engaging in places like this.

 

[flickchick85]

Normal doesn't always apply in DC terms givin the nature of its recent history. Keaton as a lead in an 80's highly anticipated sequel some odd decades later doesn't really need as much messaging compared to what is and what has happened to the DC brand. I'm not asking for full blown; balls to the walls marketing at this stage. I'm more in favor of the "give us a few things anyway" that hopefully is happening shortly. Even a teaser poster near SDCC will hold me over in the meantime. Gunn has no problems posting on social media, as you said..or hell, going out of his way to debunk random scoops. It's a Catch 22 being a DC fan right now lol. WB is still in a "prove it" position so naturally fans will have bigger eyes on how things are handled. It's just what we do. It's also good for us who enjoy engaging in places like this.

I agree it’s fun for fan engagement, I just don’t agree it’s necessary for the film’s success. I actually don’t want WB spending any more than is necessary when marketing this movie. Overspending has been their (and most studios’) biggest folly in recent years. The more they spend, the more they’ll have to recoup for this to be seen as a success. I think the Beetlejuice marketing track should be perfectly fine for this. Superman’s got just as much built-in cache as Beetlejuice and will likely be a better movie (since Burton hasn’t made anything worthwhile in decades and it’s written by the Smallville/Wednesday hacks), so it shouldn't need any more help than that one. But I’m happy to get little nuggets from Gunn on social media as he wants to post them. Getting hopes up for big SDCC stuff or anything big this year just feels like a classic case of fans setting themselves up for disappointment though.

 

[Tra-El]

I agree it’s fun for fan engagement, I just don’t agree it’s necessary for the film’s success. I actually don’t want WB spending any more than is necessary when marketing this movie. Overspending has been their (and most studios’) biggest folly in recent years. The more they spend, the more they’ll have to recoup for this to be seen as a success. I think the Beetlejuice marketing track should be perfectly fine for this. Superman’s got just as much built-in cache as Beetlejuice and will likely be a better movie (since Burton hasn’t made anything worthwhile in decades and it’s written by the Smallville/Wednesday hacks), so it shouldn't need any more help than that one. But I’m happy to get little nuggets from Gunn on social media as he wants to post them. Getting hopes up for big SDCC stuff or anything big this year just feels like a classic case of fans setting themselves up for disappointment though.

What you say is bulletproof, no question about it. What I like about Gunn is how he is a fanboy in and of itself, and deep down he knows how huge of a pop culture event SDCC is, especially for the CBM. This is the one and only time Superman can be at SDCC givin the film is set for next July, so there's an opportunity there, and givin JG's personality, he may not be able to help himself to give us atleast a look-see at that event. But tempered expectations is always the way to go, regardless of where we as fans stand.

 

[Primal Slayer]

We're so far away that any leaks would be useless long term.

Plus they need to be careful with what comes out considering how the initial costume release has split opinions.

 

[Tra-El]

We're so far away that any leaks would be useless long term.

Plus they need to be careful with what comes out considering how the initial costume release has split opinions.

Exactly. Show us one more official 2nd photo of David, in all his glory, before the papazarri shoot in Ohio begins to get ahead of it so the split opinions can reset itself. Then go on from there as you wish.

 

[TheGDBatman]

I’m perfectly content with no marketing until next year. The more time between the stink of the DCEU and the release date for this, the better imo. In a world overloaded by content, I think they’re best served with a shorter but intense marketing window where they really hammer home to the GA that this is a fresh start.

 

[Gamma Goliath]

I think there's no way we don't see official footage this year. When James can start he will market the hell out of this. He wants to show it off.

 

[Tra-El]

I’m perfectly content with no marketing until next year. The more time between the stink of the DCEU and the release date for this, the better imo. In a world overloaded by content, I think they’re best served with a shorter but intense marketing window where they really hammer home to the GA that this is a fresh start.

That's the kicker for me. There is no time or any comfortable space in between the DCEU and the DCU, especially with Gunn keeping elements from his personal films where we will see Peacemaker still ongoing for Season 2 and actors like Viola Davis continuing her role as Amanda Waller. She will even have her own series where the audience can go back and see her face attached to a film like the OG SSquad, which was only the third film released in the DCEU.

We saw Cavill in Black Adam in October 2022, announced his "return" weeks later, was out in December 2022 with Superman Legacy and the DCU Gods and Monsters revealed in January 2023. David was cast in July 2023, the DCEU ended with Aquaman 2 in December of 2023 and here we are at the end of QRT 2 in 2024 with Superman almost more than halfway finished with filming.

There is no breathing room, for lack of a better word. There's no fixing time in between at this point. They chose what they chose instead of taking a breather for 3 years before rebooting. Their biggest hurdle is differentiating and having the build to revamp a brand new DC Universe, with some actor carryover. It would be really nice for the new face of the DCU and Superman to be able to show himself and be able to talk to the world, for starters.

 

[emielaen]

It would be really nice for the new face of the DCU and Superman to be able to show himself and be able to talk to the world, for starters.

All of that is gonna happen... when the film comes out... next year. They're gonna spend a LOT on marketing when the time comes. They're calling it "the summer of Superman." I don't see em shying away from major exposure here.