Feige: In my seven years, from 2000 to 2007, before we started Marvel Studios, you can see movies that worked and the movies that didn’t work. Well, we suggested this, but they didn’t listen.
Favreau: What the studios had done, typically, is ignore the core fans because they only represent a small fraction of the potential audience and focus on the mainstream audience. Kevin had had the experience of partnering with other studios and he had had the frustration of those concerns being ignored.
Feige: We didn’t have the control. I hated that. I remember thinking, If something’s not going to work, I’d rather it be because we had what we thought was a good idea and it just didn’t work, versus, we were unable to convince the decision-maker to do x, y, or z.
