'Avengers' Accounts for Over Half of May 2012 Grosses
May 2012 got off to a rollicking start when The Avengers opened to a record-breaking $207.4 million, though business quickly stalled from there. In fact, The Avengers wound up accounting for 52 percent of domestic earnings in May, which is easily a new record for highest monthly share ahead of 2002's Spider-Man (37.4 percent). Because the rest of the releases were middling at best, the $1.024 billion overall tally ranks second all-time in May behind last year's $1.038 billion.
The Avengers was really the only major success story in May. The blockbuster not only set an opening weekend record, but also had the best second weekend ($103.05 million) and second-highest third ($55.6 million) and fourth ($36.7 million) weekends as well. Through four weeks in theaters, the movie has amassed an incredible $532.5 million at the domestic box office, which is by-far the highest four-week tally ever ahead of The Dark Knight's $454.7 million. In fact, on the first day of June The Avengers is set to pass The Dark Knight's $533.3 million total to become the third-highest-grossing movie ever, and it should finish its run around $600 million.
The best of the rest was MIB 3, which earned $83 million through just seven days in theaters. That's a fine figure, but it's still off from Men in Black II ($99 million) and the first Men in Black ($98.4 million) at the same point (and that's with a decade of ticket price inflation and the addition of 3D).
Dark Shadows placed third with $67 million, which is decent for a gothic horror comedy but not very good for a Tim Burton/Johnny Depp collaboration. It is higher than Sweeney Todd: The Demon Barber of Fleet Street's entire run ($52.9 million), but the movie is going to wind up at a tiny fraction of Alice in Wonderland and Charlie and the Chocolate Factory.
While Dark Shadows was unimpressive, the award for biggest disaster easily goes to Battleship. The board game adaptation earned just $50.3 million through its first two weeks, which is less than star Taylor Kitsch's other 2012 bomb, John Carter, made through the same point ($57.3 million). Battleship could wind up around $70 million, and it's buoyed a bit by decent international grosses, but it's still a huge debacle given its $209 million budget and usually crowd-pleasing alien invasion story.
