My Wife and Son and I are going to see it again tonight. 12 times for me, 10 for my Wife (who btw wanted to see it on Mother's Day, for the 4th time) and 7 for our Son. Seeing it in RPS 3D for $5 - can't beat that. We are also seeing Spiderman before Avengers. And FWIW, Avengers is still playing twice a day at one local theater. WHen was the last time a movie was in theaters for FOUR months?