You must mean worldwide for those international totals.
"The Avengers" is a bona fide box office phenomenon - but is it crowding out every other movie at the cineplex?
In the past, the superheroes' moneymaking powers would have been good news for other summertime movies, like "Dark Shadows," "The Dictator" and "Battleship," the argument being that a rising tide lifts all boats.
Instead those movies have struggled to stay afloat, with "Battleship" opening to a dismal $25 million.
Starting with "The Hunger Games" and now "The Avengers" - two massive franchise pictures have dominated the box office and made it impossible for other movies to secure huge openings.
"'Avengers' created an undeniable excitement worldwide and dwarfed other films that attempted to create an event," Kevin Goetz, founder and CEO of market research company ScreenEngine, told TheWrap.
Studios are finding that in a packed season there is less breathing room than ever before.
"When you have a 'Titanic' or a 'The Avengers,' it becomes difficult to grow the business for the other films opening - there's only so much the marketplace will expand," Universal Pictures domestic distribution chief Nikki Rocco, whose studio distributed "Battleship," told TheWrap.
"In my heart of hearts I feel 'Battleship' would have fared much better if in its third week 'Avengers' wasn't doing $55 million."
lol!reuters ran an interesting article about the current reign of the avengers at the box office and the way that blockbusters like it can suffocate other blockbuster wannabes. The writers point out that the two big blockbusters so far this year, the avengers and the hunger games, virtually shut out the competing films, which were unable to gain any traction. That is in contrast to last year and previous cycles, where several movies were able to thrive and do good business at the same time (e.g. harry potter 7.2 and captain america, or avatar and sherlock holmes).
The universal rep seems a bit delusional, though, thinking that battleship would have done better if the avengers hadn't vacuumed up all the money last weekend.
cannibalism at the box office: The "avengers" effect
The Universal rep seems a bit delusional, though, thinking that Battleship would have done better if The Avengers hadn't vacuumed up all the money last weekend.
Cannibalism at the box office: the "Avengers" effect
Is MIB III being successful or is Avengers taking the crown again?
I would love to see Avengers #1 for a 4th week in a row, but I think MIB3 will take that spot - may be close...
Poor Battleship.